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Old Yesterday, 10:11 AM   #1
JustRooster
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OMG Gibson! Pt 2.

https://reverb.com/blog/breaking-gi...-models?_aid=fb

Gibson is going back to regular tuners and lowering their prices to what it was before their 2015 price hike. This is the part where we all have opinions about their business strategies, the sequel.
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Old Yesterday, 10:13 AM   #2
dspellman
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I think my opinion is that they HAVE no strategy, and are simply casting about, looking for something that works.

*I* have solutions for them, of course, but I require a hefty consulting fee...
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Old Yesterday, 10:21 AM   #3
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Quote:
Originally Posted by dspellman
I think my opinion is that they HAVE no strategy, and are simply casting about, looking for something that works.

*I* have solutions for them, of course, but I require a hefty consulting fee...


Ooh, got open positions in your firm for folks that scout the competition?
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Old Yesterday, 12:12 PM   #4
ryanbwags
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I still think $1200 is too much for a standard SG.
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Old Yesterday, 12:19 PM   #5
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And that wasn't obvious from the start? I hardly think even the most optimistic, pro-change people would think the changes made to the 2015 product line would catch on.

Personally, I think there was a lot of good stuff in there - the inlays, brass nut etc. so I'm in no way a strict traditionalist but the tuners & price increase quite effectively destroyed the appeal - for me and for a boatload of other people who like the company otherwise (those who call Gibson overpriced crap will continue to do so at every opportunity, so they don't count.)

Swedish chain 4Sound recently dropped the prices to 50% of what they were at the beginning of the year (quite a bit under 2014 prices), so had I been in the market for another Gibson I would easily have got one and changed the tuners - and unlike the usual sale, they had even the most popular options and models in stock. From what I gather, they weren't only floor models either.
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Old Yesterday, 12:29 PM   #6
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Liquor stores do that, stocking micro brew types when people only buy Old English and 4 Loco's.
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Old Yesterday, 12:45 PM   #7
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This isn't news to me at all. Of course they fucked up and of course they're going to revert back to the way things were.

It's going to be pretty hilarious seeing their marketing campaign say things like 'Tuners that no longer tune themselves!' as though that's a legitimate selling point.
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Old Yesterday, 12:51 PM   #8
reverb66
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The affordable Firebird seems pretty nice. This is a positive development overall.
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Old Yesterday, 01:00 PM   #9
dannyalcatraz
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*ahem*

Sorry about that, my schadenfreude escaped.

Yeah, I have to agree with dspellman: Gibson looks pretty much like a ship adrift at sea, right now.
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Old Yesterday, 01:12 PM   #10
K33nbl4d3
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Quote:
Originally Posted by T00DEEPBLUE
It's going to be pretty hilarious seeing their marketing campaign say things like 'Tuners that no longer tune themselves!' as though that's a legitimate selling point.

"Traditional tuners, styled after those from Gibson's Golden Age"

I mean remember when they tried to act like ditching the fret nibs wasn't a cost-cutting measure? They've had a fair bit of practice for that shit.
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Old Yesterday, 01:18 PM   #11
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Good, the 2015 models were ridiculous. I guess they saw the faded finishes (sub $1000) were their bread and butter lines after all.
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Old Yesterday, 02:00 PM   #12
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Be interesting to see what happens to their senior execs. Like so many other people I hated the mandatory e-tune addition. Would love to see the bar charts showing "product sales by year", with the year of the mandatory e-tune highlighted in red.

My wish would be for good, solid, well-priced standard products and the introduction of new models to compete with the likes of PRS. Get a visionary luthier on-board to spear-head their modern product line.
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Old Yesterday, 02:04 PM   #13
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Quote:
Originally Posted by Seriden
My wish would be for good, solid, well-priced standard products and the introduction of new models to compete with the likes of PRS. Get a visionary luthier on-board to spear-head their modern product line.

It won't happen. PRS are leagues above Gibson in design, innovation and overall quality control.
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Old Yesterday, 02:55 PM   #14
JustRooster
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Quote:
Originally Posted by ryanbwags
I still think $1200 is too much for a standard SG.



That's less than a new Stratocaster? Why do you think that's too high?
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Old Yesterday, 03:22 PM   #15
Robbgnarly
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Quote:
Originally Posted by JustRooster
That's less than a new Stratocaster? Why do you think that's too high?

I've found most people with the it's too expensive mentality don't have the funds to pay for what ever it is they bitch about. $1200 for a new SG custom is a decent deal IMO
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Old Yesterday, 04:06 PM   #16
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It's about time. That affordable Firebird looks tempting.
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Old Yesterday, 04:12 PM   #17
ryanbwags
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Quote:
Originally Posted by JustRooster
That's less than a new Stratocaster? Why do you think that's too high?



Quote:
Originally Posted by robbgnarly
I've found most people with the it's too expensive mentality don't have the funds to pay for what ever it is they bitch about. $1200 for a new SG custom is a decent deal IMO

You guys are probably right. That's msrp anyway. Most places I've seen don't sell for list price. There's always used, too. Nevermind.
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Old Yesterday, 05:59 PM   #18
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imo i think gibson (with the exception of a few odd balls that have disappeared) hasn't had an exciting, sustainable shape since 1958.
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Old Yesterday, 06:04 PM   #19
Dave_Mc
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wow i didn't see that happening

where's this affordable firebird? maybe i'm missing something, but i don't see it in the article?
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Old Yesterday, 06:04 PM   #20
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Quote:
Originally Posted by ryanbwags
You guys are probably right. That's msrp anyway. Most places I've seen don't sell for list price. There's always used, too. Nevermind.


$1200 is the street price for the 2016 SG—I saw one in Guitar Center on Sunday. I think Gibson is trying to move away from the stupid MSRP/Street Price system but they’re testing with selected models instead of across the board. IIRC they were supposed to do this in 2015 but it lasted about as long as the end-over-binding frets.
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