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Old 05-10-2011, 03:13 PM   #1
QuantumMechanix
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Best ways to promote your band

No, I'm not trying to promote my band here, I'm asking how you guys promote your band and to discuss ideas for promotion.

We have a chance to open for a really big band this summer but the presale requirement is a little out of our range. I REALLY want to play this show, it's one of my favorite bands, but our frontman is shying away from it because he doesn't think we can sell the required amount of tickets. Right now the only promotion is through facebook and playing local shows. Do we have any chance of generating more fans through other forms of promotion in the next couple of months?
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Old 05-10-2011, 04:06 PM   #2
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use the social networks, find people in twitter and chat with them, dont spam, that will just make them ignore you, post videos on youtube of you guys... i dont know, im kind of hoping on learning something on this thread too xD
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Old 05-10-2011, 04:40 PM   #3
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Word. We already use facebook pretty much. That's basically all of the promotion for our shows and whatnot. We only have self produced demos right now so we won't be spamming YouTube or anything for a while

I doubt we'll be able to do this show cause our singer is really against it but I'd still like to get a few more fans in the future
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Old 05-10-2011, 06:51 PM   #4
scguitarking927
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I would ride the curt tails of the larger band a little bit to help promote yourselves. Obviously more people might be likely to be into seeing the more established band. Promote yourselves as opening for that band, and maybe have a ticket prices, a little cheaper if they buy them through you. But push the other bands name a little more, to get more people to buy tickets.

Other than that, it's hitting the streets with MP3 players, fliers, and a friendly face

Of course try local radio, see what promotion the festival and the other band are doing in the first place and again, kind of ride off of what they are doing.
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Old 05-10-2011, 08:03 PM   #5
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Best? Posters, Graffiti and Fans spreading word name by word of mouth.

Most Effective? Probably the internet.
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Old 05-10-2011, 09:57 PM   #6
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How many tickets? If you've got a few months and hustle you should be able to do anything. If you can get pretty close to the requirement it's not like they're just going to turn you away.
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Old 05-10-2011, 11:41 PM   #7
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Err, sounds like a pay-to-play thing to me.

Let me get this right, a band needs a support act, you get offered the position, but are expected to sell tickets? Forget that - the promoters should be doing their job and pushing the headlining act.

One of my friends recently scored support slots for INXS and Chris Issak (two separate concerts). For INXS her band was paid $1000, for the second it was more like $800. But for you noooooooo, let's take some money off that support act.

But it's good that you brought up a pay-to-play point for my thread, we should combine the two
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Old 05-11-2011, 02:19 AM   #8
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posters are great also bumper stickers. tagging things can be pretty cool, also hand out buisiness cards and stickers after local shows.....
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Old 05-11-2011, 03:20 PM   #9
legion69
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im all about DIY, but the reality is it takes a financial commitment into advertising to promote a band.... people dont realize that the best bands have a TEAM of people who SPECIALIZE in advertising methods to do their marketing and promotions...

my band has spent HUNDREDS in the last year on everything from facebook ads (hightly reccomend) to bus-stop benches to radio ads... not to mention the thousand dollars in tshirts we have right now (yes, we make profit on them, but still an investment to get your NAME OUT THERE!)

as great as the internet is, dont rely on it


EDIT: look into maybe investing into a 'marketing specialist' if you guys are a serious band.. ALSO MAKE SURE YOU HAVE AN IMAGE/STYLE/THEM you can market! very important


also be aware that there are people who specialize STRICTLY in social media marketing (twitter/facebook/NOT MYSPACE OR THEY ARE IDIOTS) and then there are people who specialize in INTERNET marketing (non social media) and then there are those who specialize in NON-INTERNET marketing (usually specializing in a geographical area)

be aware of these differences and what these individual people can do you for your band...

im not saying you cant do alot yourself, its just these people are around for a reason... and are PROFESSIONALS (usually haha)

Last edited by legion69 : 05-11-2011 at 03:24 PM.
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Old 05-11-2011, 10:56 PM   #10
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Quote:
Originally Posted by AlanHB
Err, sounds like a pay-to-play thing to me.

Let me get this right, a band needs a support act, you get offered the position, but are expected to sell tickets? Forget that - the promoters should be doing their job and pushing the headlining act.

One of my friends recently scored support slots for INXS and Chris Issak (two separate concerts). For INXS her band was paid $1000, for the second it was more like $800. But for you noooooooo, let's take some money off that support act.

But it's good that you brought up a pay-to-play point for my thread, we should combine the two

No it's definitely not pay-to-play. Every gig we've ever done has been like that. The band gets 10% of ticket sales so we make money. I guess the local hardcore/metal scene just works kind of different than most other types of shows.

But you're right that we should try to open for a few other relatively popular bands and try to round up some of their fans. That probably is the best promotion. We're getting shirts made up before our next show so that probably wont hurt either. I was just really jumping the gun wanting to play such a big show so soon.
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Old 05-11-2011, 11:19 PM   #11
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Quote:
Originally Posted by QuantumMechanix
No it's definitely not pay-to-play. Every gig we've ever done has been like that. The band gets 10% of ticket sales so we make money. I guess the local hardcore/metal scene just works kind of different than most other types of shows.

But you're right that we should try to open for a few other relatively popular bands and try to round up some of their fans. That probably is the best promotion. We're getting shirts made up before our next show so that probably wont hurt either. I was just really jumping the gun wanting to play such a big show so soon.


Ahh that's good that the band gets 10% of the ticket sales. I just find it a bit strange that you're expected to push the tickets if there's a big name band on the cards. Hey whatever, if you can push the other band go for it.

How do the promoters distinguish between tickets sold for the support act and those sold for the headliner? What if the headlining act sells out before you get to sell any? Confused
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Old 05-12-2011, 03:37 PM   #12
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Originally Posted by AlanHB
Ahh that's good that the band gets 10% of the ticket sales. I just find it a bit strange that you're expected to push the tickets if there's a big name band on the cards. Hey whatever, if you can push the other band go for it.

How do the promoters distinguish between tickets sold for the support act and those sold for the headliner? What if the headlining act sells out before you get to sell any? Confused

Just out of curiosity, how does it normally work? I thought that was the venue's way of ensuring that they make money off you.

I guess in this genre even some touring bands don't always draw enough people to pay for all of their expenses so it's up to the locals to try to draw extra people in.

Each band has a set number of tickets to sell if they want to play and we buy them from the venue ahead of time, and if any other fans want tickets from us we tell them to ask for *insert our band name here* presale tickets at the door so they know it's for us.
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Old 05-19-2011, 11:58 PM   #13
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The last few shows I played, the headliners didn't really do much promoting other than mentioning the show on facebook and twitter.

With that said, to sell tickets, a great promotional tool is to use the headliners' name to push them. Write on their facebook wall and/or statuses addressing whatever fans happen to be reading them. Say something like "I have pre-sale tickets for the show for $x-amount, which is cheaper than buying on Ticketmaster".

Also, if exposure is more important to you than profit, get creative. For our last show, we were going to come up way short on our quota unfortunately, because we were screwed by the show happening during spring break, so alot of our fans were out of town. I opted to offer the tickets below face value, because I knew we were getting money back from them anyways. To me, getting our name out there was a bit more important than the chump change we were going to make anyways, so we didn't make much off the show. Ended up selling a handful of them to some fans of the headliner, and after the show we gained about 20-30 likes on facebook.

Just do whatever you feel is reasonable to get heads in the door. Shirts and stickers are a great tool also, not just to make a few bucks, but it's advertising whenever the buyer wears your merch in public.
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Old 04-25-2013, 01:55 PM   #14
demorain
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I know I'm a little late to the party, but hopefully this will help others who find this thread...

I have had to deal with the hassle of promoting my old band. I wanted to make it easier for others, so I just put together a free website to help bands promote.

demo rain . com

This doesn’t replace word of mouth, or playing shows, but it may help you get some extra fans who are looking for new bands. I invite you all to check it out.

It is a new site, so if there are any features missing/broken etc. feel free to let me know. Thanks.
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