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Old 09-02-2014, 12:36 PM   #1
Dregen
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twice the music, half the time

article: http://www.castanet.net/news/Canada...c-half-the-time

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Want to listen to a shorter tune by Justin Timberlake? Or maybe a cut-down version of Katy Perry's latest hit?

An Alberta radio station is promising listeners "twice the music" by cutting all of its song times in half, to an average of two minutes.

The station, 90.3 Amp (CKMP) in Calgary, changed to a format called QuickHitz one week ago.

Its owner, Newcap Radio, describes the switch as a first for a radio station in Canada and perhaps the world.

Steve Jones, vice-president of programming for the company, said Friday that a few stations in the United States have adopted the short song strategy part-time trial. But the Calgary station is the first he knows of that has made the move permanently, around-the-clock.

The company spent two years analysing behaviour of its radio listeners, Jones said. It found that people's attention spans have changed when it comes to music and they often listen to portions of songs or fast-forward through tunes on their iPods.

"The idea of three-and-a-half- and four-minute songs goes back to the 50s and 60s and the need to be on a 45 RPM record, to be in juke boxes and on the radio," said Jones.

So he said Newcap decided to scrap the established formula and try something new.

"There's been a lot of excitement about the idea that you can listen to a radio station for 15 minutes and hear six or seven or eight songs and feel that sense of momentum and energy."

A company in Vancouver, SparkNet Communications, supplies the QuickHitz sliced songs to the Calgary station. Jones said professional music producers take out long intros and repeated choruses, and make the shorter versions sound seamless.

He said the Calgary station was selected because it's in a tight top 40 market in a city that's relatively young and progressive.

Some of the company's other 89 stations may someday adopt the same format, he said, depending on their audience.

He admits the mini music move isn't for everyone, and that the Calgary station has received both good and bad reaction.

"We're very comfortable with not everyone liking the radio station. That's to be expected."

Calgary singer Jann Arden vented on Twitter that the station is basically messing with art and, amid expletives, called the people running it "morons."

"Can anyone recommend half a good book I should read?" she wrote.

"The NHL is only having one period this season. Makes sense. Those games are just too long."

Jones said editing songs for radio play has been done for decades. For instance, he said, Don McLean's classic American Pie was cut to four minutes from 7.5 so it could be played on air.

"This idea that somehow music is sacred and should never be tampered with is ludicrous."

He said no other artists or record labels have complained about the editing.

And the Calgary station doesn't play Jann Arden.

"That has nothing to do with the fact that she's taken to the Internet in a rage of hatred against us," Jones said. "It really is the fact that her music isn't suited to the format and hasn't been for decades."

Newcap Radio owns K96.3 and Country 100.7 in Kelowna.


grindcore's getting closer and closer to trending lol

Last edited by Dregen : 09-02-2014 at 12:38 PM.
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Old 09-02-2014, 12:40 PM   #2
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Half the thread

TL;DR: An Alberta radio station is promising listeners "twice the music" by cutting all of its song times in half, to an average of two minutes.
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Old 09-02-2014, 12:41 PM   #3
Dregen
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Originally Posted by slash_GNR666
Half the thread

TL;DR: An Alberta radio station is promising listeners "twice the music" by cutting all of its song times in half, to an average of two minutes.


case in point
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Old 09-02-2014, 12:42 PM   #4
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I thought all radio stations already did this.
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Old 09-02-2014, 01:05 PM   #5
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Pop songs are ridiculously short as it is. This is obviously the radio station for people with terribly low attention spans.
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Old 09-02-2014, 01:25 PM   #6
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i'm 12 and what is radio
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Old 09-02-2014, 01:25 PM   #7
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This happened a while ago and they've already said they're not doing it. Too many artists threatened them with litigation.
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Old 09-02-2014, 07:10 PM   #8
Dregen
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Originally Posted by jazz_rock_feel
This happened a while ago and they've already said they're not doing it. Too many artists threatened them with litigation.


ahhh

one of my professors just mentioned it today during class so i thought there might be a little interest. i don't listen to the radio, i was just appalled by the cultural significance i guess.

edit: i guess saying i don't listen to the radio when my user title is a reference to The Killers is a little ironic

Last edited by Dregen : 09-02-2014 at 08:53 PM.
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Old 09-02-2014, 07:12 PM   #9
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So will punk songs be 30 secs long then?
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Old 09-02-2014, 07:13 PM   #10
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Originally Posted by Dregen
grindcore's getting closer and closer to trending lol


one day :')
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Old 09-02-2014, 07:17 PM   #11
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So will punk songs be 30 secs long then?



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Old 09-02-2014, 07:22 PM   #12
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Songs at or under 4 and a half minutes already feel really short to me.
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Old 09-02-2014, 07:30 PM   #13
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You can't take my 13 minute deafheaven songs
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Old 09-02-2014, 07:37 PM   #14
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You can't take my 13 minute deafheaven songs

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Old 09-02-2014, 07:48 PM   #15
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Radio? No thanks. I'll pick my own music to listen to.
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Old 09-02-2014, 07:51 PM   #16
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Originally Posted by Dregen
ahhh

one of my professors just mentioned it today during class so i thought there might be a little interest. i don't listen to the radio, i was just appalled by the cultural significance i guess.

It is crazy that we've come to a point where a 4 minute tune is too long for peoples' attention spans.
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Old 09-02-2014, 08:12 PM   #17
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It is crazy that we've come to a point where a 4 minute tune is too long for peoples' attention spans.

I'll take a 30 minute Bach tune over these shitty 2 minute tunes any day! HARRUMMPH!
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Old 09-02-2014, 08:14 PM   #18
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"The idea of three-and-a-half- and four-minute songs goes back to the 50s and 60s and the need to be on a 45 RPM record, to be in juke boxes and on the radio," said Jones.

is this nigga serious
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Old 09-02-2014, 08:23 PM   #19
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Originally Posted by crazysam23_Atax
I'll take a 30 minute Bach tune over these shitty 2 minute tunes any day! HARRUMMPH!


'Bach tune'
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Old 09-02-2014, 08:52 PM   #20
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I think 4 minutes is the ideal length for a song, at least if its verse/chorus structured. The ones the succeed are your epics like bohemian rhapsody or any pink floyd song, but even then they have a few that drag. Very few artist can pull off long songs and less are attempting it. I think the further we go into the future the shorter radio hits will become.
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