A new Edison Research study has found that an average American listens to about four hours of music each day, giving a detailed breakdown of the audio sources.
reports, broadcast radio is accounted with the greatest share of listening time, 52 percent to be precise.
Continuing the breakdown, 20% of listening time is attributed to owned music, including CDs, digital downloads, vinyl LPs and even cassette tapes. As the same source indicates, CD listening has comprised "a significant"
part of the owned music category.
Streaming services take up about 12% of the listening time. Researchers call this category "internet radio,"
noting that 47% of Americans aged 12 and about, or 124 million people, tune in to online radio each month. The figure goes well up to 75% in the 12-24 age group.
The remaining listening categories include satellite radio (8%), podcasts (2%) and a general "other" category (2%) that features audiobooks among other sources.
The survey results further point out that audio is "the hottest space in the world of media."
According to Larry Rosin
of the research team, "It shows why three of the four horsemen of the Internet - Apple, Amazon and Google - are in the audio space. Who knows if Facebook will follow them?"