Kirk Hammett has been talking with Stereogum (via Blabbermouth) about Metallica's IMAX 3D concert film "Through the Never." The guitarist notes that, while he thought the band made "a really, really great movie," the film was a failure at the box office because it didn't bring in casual moviegoers:
"We put so much time and so much effort and made sure it was exactly the way that we envisioned it.
"Our fans definitely went to movie theaters and saw the film, but the people that we were counting on to buy movie tickets — which was your casual moviegoer - they weren't as motivated to buy a ticket as our fans. For us, that was a big question mark. Why? We couldn't figure it out."
As Blabbermouth notes, the film, which cost $18million to make, took in just $3.2 million at the box office. To cover its production costs, marketing, and the amount that theater owners take from ticket sales, the movie would have to earn $36 million.