's music expert is claiming that the Arctic Monkeys
are more popular than Lady Gaga
on the blogging platform, NME
recently revealed that in a 30 day period earlier this year, there were 57,000 posts tagged Arctic Monkeys on Tumblr. "This is bigger than Lady Gaga on Tumblr right now,"
says Auerbach, who is now working on a case study for Tumblr about Arctic Monkeys because of their unprecedented success on the site.
2014 is already shaping up to be a bumper year for Arctic Monkeys. The band recently headlined Madison Square Garden, the biggest headlining US gig of their career to date. They are also set to headline the main stage at Reading and Leeds
festivals this summer. It will be the first time that the band has performed at the festival since they topped the bill five years ago.