Avril Lavigne recently premiered the video for "Hello Kitty" single off her latest self-titled album, causing the internet to burst with rage.
The Chad Kroeger-co-written song didn't have much charm to begin with, but was certainly a bit odd, featuring loads of weird Japanese bubblegum pop dubstep or whatever you want to call it.
Strictly song-wise, it's a catchy ditty at best, if you're willing to allow yourself to bop your head to "Let's all slumber party / Like a fat kid on a pack of Smarties / Someone chuck a cupcake at me," "K-k-k-kawai" and whatnot.
So basically, it's not really a big deal and Avril's clearly not the first one to embrace such concept, nor the most extreme one in that view, not by a long shot.
But fans and press were really quick to senselessly bash the song, with even some of the more serious media outlets calling the video "an embarrassment in any language" or saying it will "make your eyes and ears bleed."
Anyhow, you be the judge, the video's right below.