The Burger King fast-food chain is launching and promoting its own teen-targeted metal group through both TV spots and a web site. The band is called Coq Roq, its members wear chicken masks and play poultry-themed songs with names like "Bob Your Head" and "Cross The Road". Lyrics are sprinkled with references to BK's new chicken fries, which "rebel against convention," according to a company statement.
The group's
website offers up a multimedia surround view of the band. The songs come in streaming, MP3 and mobile ringtone formats. Music video-style ads for the band will air on network and cable TV, including
SpikeTV,
MTV and
VH1.
It remains to be seen whether teens can learn to love a metal band that exists solely to promote fast food. If an early look at the site's message board's is an indication, prospects are slim for a large Coq Roq fan base. Initial posts late Tuesday morning mostly consist of metal fans bashing Burger King for ripping off another band, Slipknot, the mask-wearing metal group to whom COQ ROQ's members do bear a striking resemblance.
An hour later, those comments had been removed by a moderator.
Thanks for the info to Clickz.com.
That is the funniest shit I've seen in a long while...Jesus what were they thinking...they're completely screwed, although they'll probably get 12 No1 singles and become the new Darkness. Ah good on 'em for trying to be cool and making themselves look complete pricks in the process
they don't care if you think they're stupid, they just want you to talk about em. thats all. And they've won. A very very good marketing ploy, that.
