With an aggregate attendance of 225,000 over April 16-18, Coachella enjoyed a record attendance year at the Empire Polo Grounds in Indio, Calif. The festival is produced by Goldenvoice, a division of AEG Live. Among the acts that performed were Jay-Z, Muse, Them Crooked Vultures, Gorillaz, Phoenix and Thom Yorke.
"
It was a great weekend," says
Randy Phillips, CEO of AEG Live.
"The truth is (Goldenvoice president) Paul Tollett took a different booking strategy, and instead of spending most of his booking wad on the headliners, he put more money into the undercard.
"We had more relevant younger bands than ever before and I think the undercard was as much a headliner as the headliners."
Final figures are still being tallied, but Phillips says the gross will be north of $20 million.
The record attendance is the highest since the 186,636 that attended when a reunited Rage Against The Machine headlined in 2007.
Read the entire article at Billboard.com.
