Duff McKagan, well known for his work with groups such as Guns N' Roses and Velvet Revolver, is the latest person to help raise awareness for PETA's Ink, Not Mink program. But rather than donating money or putting on a concert, McKagan's involvement was much more revealing.
The Ink, Not Mink ad campaign is designed to prevent people from purchasing real furs and to help protect threatened animals. Both Duff and his supermodel/swimsuit designing wife Susan Holmes McKagan contributed to the cause by posing nude for a charity advertisement.
I believe in further educating myself and other people in any way I can [about this issue]. Actions speak louder than words, and we're here to do something about it, said Susan, in addition to claiming that fur clothing is both immoral and out of fashion.
Duff then went on to say that Seals have never seen humans, so they're not afraid of [humans]. They just sit there [as targets for slaughter]. I think kids are much more aware of things like this than we were.
Duff and his wife haven't been the only two to get naked to support this charity. Other famous musicians such as Tommy Lee, Chester Bennington, and Mario have also been involved in advertising for Ink, Not Mink in an attempt to help reduce animal cruelty.