Computer game series Guitar Hero
is to be discontinued, its manufacturers have announced.
, the company that also manufactures the Doom
and Call Of Duty
series, have also culled DJ Hero
from their future plans.
, which was launched in 2005, has had five sequels and also launched a large number of spin-offs, including Metallica
, Van Halen
According to gaming news website Gamesindustry.biz
, Eric Hirschberg
, chief executive of Activision
, said of the decision: "We simply cannot make these games profitable based on current market and demands."
It is thought the principal reason behind the decision was the poor commercial performance of the franchise's sixth instalment Guitar Hero: Warriors Of Rock
The cancelling of Guitar Hero
and DJ Hero
is likely to result in the loss of 500 jobs.
According to Wikipedia, the Guitar Hero series has sold more than 25 million units worldwide, earning $2 billion US at retail. The series is claimed by Activision
to be the third largest game franchise after the Mario
and Madden NFL
Thanks for the report to NME.com