James Hetfield says the lull in rock popularity is all part of natural selection, and in the end the strong acts will survive.
The Metallica guitarist explained his Darwinian view of the music business at a press event for their Orion Music Festival when he was asked if rock is dead.
He said (via Ultimate Classic Rock):
"[Rock] dying and popularity are two different things. If it's not popular, fine. I kinda like it that way".
"I love being the underdog. I love being the thing that's not liked. I love to build it up again. That's part of the mission in life for me." A fitting comment, considering their unpopular "Lulu" collaboration with Lou Reed last year.
"There's too many bands out there. Some have to die off so the strong survive."
Meanwhile, a stream of Metallica covering the Deep Purple song "When A Blind Man Cries" for "Re-Machined: A Tribute To Machine Head" has been posted online:
Do you agree that a lot of bands need to die off? What do you think of the Deep Purple cover? Let us know in the comments.