Jimi Hendrix's sister is in a purple rage over a line of vodka themed around the late guitar god.
Janie Hendrix, the rock icon's sister and CEO of Experience Hendrix, the company supervising Hendrix's musical legacy, sued a Seattle company for trademark infringement and false advertising for its "tasteless promotion" of Hendrix Electric Vodka.
The suit, filed Tuesday in U.S. District Court, alleges that Seattle entrepreneur Craig Dieffenbach used Hendrix's name and likeness without permission.
"We are greatly concerned that there may be a perception that Experience Hendrix has, in some way, authorized this sale of vodka," Janie Hendrix said in a statement. "As a matter of strict policy, we have never promoted an alcoholic beverage."
Per the complaint, the packaging of the purple-tinted vodka bottles bears too close a resemblance to copyrighted images and song lyrics, most notably Hendrix's classic 1968 album Electric Ladyland.
In a press release posted on jimihendrix.com, Janie & Co. also claim that Dieffenbach intended to "deceive the public into believing that Experience Hendrix has authorized this sale of vodka and other products" by advertising his company as a "Jimi Hendrix family company."
Read more at E! Online.
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