In this day and age, there are few artists who have held out from selling their music via iTunes. Kid Rock used to be one of them, but today, the singer has announced that his latest album, "Rebel Soul", will be released through the online retailer. And, as Rolling Stone notes, the release has been prompted by an ever-changing music marketplace. Speaking to RS, Rock’s manager Lee Trink had the following to say:
"Times are different than they were on the last release. There are fewer record stores available, and there are fans who don't necessarily want to get in the car and drive to the store. They've been accustomed to buying it digitally. He's proven his point that he was able to have an incredibly successful record without iTunes, [but] that doesn't mean you can't reassess the landscape and take a look at people's buying behaviors."
"Now is the right time. Digital will only be a greater and greater proportion in the way recorded music is purchased. At a certain point, there will be a very tiny, tiny proportion of physical goods. You're going to have to make that decision."
Rock himself had criticised iTunes back in the summer of 2008, stating that albums should be sold as units, as opposed to individual tracks:
"As soon as someone says, 'You have to be on iTunes... they're the Number One retailer'... I don't have to. Because I remember being a kid when I heard a song that I liked, I would jump on the bus, ride to Detroit, get a $2.50 transfer and walk a mile to the hip-hop store to buy the new Eric B. and Rakim record. You're not going to stop people from obtaining what they want if it's available at some level."
While major players such as The Beatles, Led Zeppelin and Metallica had held off iTunes in the past, all have made their music available via the service in recent years. Of the major acts that have held out from iTunes, only AC/DC, Tool and Garth Brooks now remain.