A bright new light will be shining on Mid-Town Manhattan as Nokia Theatre Times Square makes its debut on Broadway this summer. Located in the heart of Times Square at the corner of Broadway and 44th Street in the Viacom/MTV building and designed by the award-winning architecture firm, Rockwell Group, the 2,100 capacity theater will attract the hottest names in entertainment, yet still provide an intimate experience for patrons.
The collaboration between
Nokia and
AEG is a further expansion of the existing relationship which encompasses Nokia Theatre Los Angeles, a recently announced 7,000-seat theater in an
AEG-developed sports & entertainment district in downtown Los Angeles, Club Nokia a 2,500 concert venue, also in the district and Nokia Theatre at Grand Prairie, a 6,000 seat theatre currently operated by
AEG, one of the world's leading sports and entertainment presenters.
The Nokia Theatre venues are part of the 'Nokia Unwired' marketing platform, which brings live music to fans in the Nokia Theatre venues, through concert tours and on music-oriented TV programming.
AEG Live, the live entertainment division of Los Angeles based AEG, who will oversee the creation and management of the venue, anticipates producing more than 150 concerts, awards shows, live broadcasts and special events each year following the venue's summer, 2005 launch.
"Nokia Theatre Times Square will allow us to reach out to music fans among the lights and excitement found only in the crossroads of the world ? Times Square," said Jo Harlow, vice president of marketing for Nokia. "In much the same way that music, gaming and video is becoming increasingly common on wireless devices, the Nokia Theatre concept is allowing us to further the goal of bringing the worlds of entertainment and mobility closer together."
The new home of Nokia Theatre Times Square is currently undergoing a $15 million renovation in the former Loews Movie Theater building. When completed, the venue will contain a 2,100 capacity music hall, a wide range of gourmet food and beverage choices created by Europa Cafe, and an event merchandise sales area operated by AEG Merchandise. The Nokia Lounge will provide a relaxing atmosphere where guests will have the opportunity to charge their wireless phones, get hands-on experience with new Nokia products and services, download mobile content like games, videos and ring tones and enter promotions among other activities.
"Paraphrasing the immortal words of the late Frank Sinatra: 'If you can make it in New York, New York, you can make it anywhere'. This state-of-the-art venue, a marriage of technology and live performance, is the culmination of a very productive collaboration between two great companies, Nokia and AEG Live, to bring the music fan the finest live entertainment experience possible in the most consumer-friendly environment in Manhattan," said Randy Phillips, President & Chief Executive Officer, AEG Live.
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