OK Go bassist Tim Nordwind says filming their new music video was both "exciting and frustrating".
The single-shot video for "This Too Shall Pass" features a complex Rube Goldberg machine, which sparks a series of chain reactions. Watch the video here.
Shot over two floors of a Los Angeles warehouse, the video has already attracted over three million YouTube plays since its release on Monday (March 1).
In an exclusive interview with
Gigwise,
Nordwind said the band attempted to shoot the video sixty times over two days, and only succeed three times all the way through.
"The frustrating part would be getting half way through and then something doesn’t trigger," he said.
"And because the setup time took so long once you got about half way through you started to get really excited because you think ‘Oh my God, this thing is working’, and then the paint can doesn’t get triggered to knock off the red trash can and you’re like ‘Oh fuck’."
After developing the idea for the video last November, OK Go employed LA-based company Synn Labs to build the Rube Goldberg machine.
The arts and technology collective, which includes scientists and circus riggers, spent three months developing the devise alongside director James Frost.
"The actual shoot for us took two days," Nordwind said. "But that was just done right at the very end.
"The machine is really the star of this video so it was really just about making sure that the machine was followable and aesthetically pleasing to watch.
"Then we just dumped ourselves into it and made sure that we could move with it in a pleasing way."
Read the entire article at Gigwise.com.
and at 2,02 the piano at the background moves too
