Radiohead Donate Track To Homeless Charity Shelter

Radiohead have donated a song to the UK housing and homeless charity Shelter, to be used in a forthcoming TV advert.

The advert, which is called "House Of Cards", ironically doesn't feature the Radiohead track of the same name. Instead, the band's "Videotape", from their 2007 album "In Rainbows", provides the soundtrack.

Speaking of their involvement in the advert, Radiohead said they were pleased their music may help to encourage people to donate to the charity.

"We have always been big supporters of Shelter and believe that now more than ever Shelter urgently needs help and support to keep up its vital work," the band said in a statement.

"'Videotape' is the perfect track to support the ad so we decided to let Shelter use it in their new ad in the hope that it will help make a real impact."

Shelter's "House Of Cards" Radiohead-featuring advert is available to watch online now.

Thanks for the report to Nme.com.

Comments

[gallagher2006]

Oh...misleading title implied new music

[uk.mace]

gallagher2006 wrote:Oh...misleading title implied new music

I thought that too. Nevermind...

[thirdeye_15]

like wise./..

[stradivari310]

Dang. Oh well, good for them.

[Dempsey68]

i don't care about new or old music really, it's that they're giving up profits to help charity. i don't really see any other mainstream bands doing such a thing to help any one but themselves. so i say well done. more bands should do the same.

[burndttoast]

Dempsey68 wrote:

i don't care about new or old music really, it's that they're giving up profits to help charity. i don't really see any other mainstream bands doing such a thing to help any one but themselves. so i say well done. more bands should do the same.

My thoughts exactly. I'm proud to say that I'm a Radiohead fan.

[joker_thief]

Dempsey68 wrote:

i don't care about new or old music really, it's that they're giving up profits to help charity. i don't really see any other mainstream bands doing such a thing to help any one but themselves. so i say well done. more bands should do the same.

yea but nobody wants the other bands tracks. videotape seems to be perfect this kind of advert.

[IZZYs88]

Radiohead Rocks

[lopezmetalmunky]

See, this is stuff that should get front page! It seems like the good thing to do with their money. Seriously! And Dempsey68 I agree with you. That's freakin awesome that they did something worth while.

[O44chad44O]

What profits? Please explain to me how they are giving up profits by allowing their song to be in an ad campaign? Sure, they are not being handed money to do it, but they are getting positive publicity and their song is out there for more people to hear. Great song by the way.