AC/DC Quit iTunes Boycott

artist: ac dc date: 11/19/2012 category: industry news
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AC/DC Quit iTunes Boycott
AC/DC have finally published their discography to iTunes, after years of ignoring the service because it encourages single track purchases rather than full albums. New fans can buy a "Complete Set" edition of all their releases for a discounted $150, a "Studio Collection" of their studio LPs for $100, or just buy individual albums or ringtones as normal. Until now, the band had been against iTunes because they preferred fans to buy and enjoy albums in full, rather than just buy single track hits. Of course, there was a financial incentive, as guitarist Angus Young once explained (via Blabbermouth): "Since iTunes came into existence, we've actually increased our back-catalog sales without being on the site. We were sternly warned by our management team and our record label that the complete opposite would be the case." "I know The Beatles have changed but we're going to carry on like that. For us, it's the best way. We are a band who started off with albums and that's how we've always been. We always were a band that if you heard something [by AC/DC] on the radio, well, that's only three minutes. Usually the best tracks were on the albums." It is unclear why the band have changed their stance on iTunes, but it could be to coincide with the release of "Live At River Plate" on November 20. Kid Rock recently did the same and abandoned his iTunes boycott, after years of avoiding the service for the same reasons as AC/DC. "Kid Rock has proven his point that he was able to have an incredibly successful record without iTunes, [but] that doesn't mean you can't reassess the landscape and take a look at people's buying behaviors," said Rock's manager Lee Trink in September. "Now is the right time [to join iTunes]... Digital will only be a greater and greater proportion in the way recorded music is purchased." In January 2011, we reported on a theory that single sales on iTunes could have done more damage than piracy to music revenues. What do you think? Is it the right time for bands to give in to iTunes, or should they stick out their boycott and encourage listeners to buy full albums? Let us know in the comments.
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