Fender Factory In Ensenada, Mexico Celebrates Silver Anniversary

artist: Fender date: 07/28/2012 category: industry news
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Fender Factory In Ensenada, Mexico Celebrates Silver Anniversary
Fender Musical Instruments Corporation (FMIC) celebrated the 25th anniversary of its factory in Ensenada, Baja California, Mexico, on Friday, July 20. "We are very proud to have reached such a significant milestone," said Sergio Villanueva, senior vice president, global manufacturing, for Fender Musical Instruments Corporation. "The level of craftsmanship produced in this factory is a testament to its success." More than 1000 guests, including local dignitaries, company executives and factory employees, commemorated the facility's 25-year anniversary with spectacular fireworks displays, live mariachi music, performances by Escuelita Fender, Grupo Fandango, and the popular Norteño band Intocable. Fender Musical Instruments Corporation (FMIC) is a leading, global musical instruments company whose comprehensive portfolio of brands includes Fender, Squier, Guild, Tacoma, Gretsch, Jackson, Charvel, EVH, SWR and Groove Tubes, among others. Fender instruments include the Telecaster, Stratocaster, Precision Bass and Jazz Bass guitars. For more information, visit www.fender.com. In 2007, FMIC acquired KMC Music, one of the largest independent U.S. distributors of musical instruments and accessories. In 2011, KMC Music and Musicorp united their sales and catalog divisions as KMCMusicorp, creating a leading wholesaler of musical instruments, accessories and lighting equipment. KMCMusicorp produces and/or distributes Ovation, Takamine and Hamer guitars; Latin Percussion, Gretsch Drums, Gibraltar Hardware, Toca Percussion, Sabian cymbals and Genz Benz amplifiers and more. For more information, visit www.kmcmusicorp.com.
FMIC Senior Vice President of Global Manufacturing, Sergio Villanueva; FMIC Chief Operating Officer, Jim Druckrey, and Fender Mexico Vice President of Manufacturing, Jorge Ortega, with members of Norteño band Intocable.
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