Kazaa Goes Legit

Yahoo! News reports, veteran rocker Steve Winwood has tied up with "Access Hollywood" in an experimental marketing tie-up intended to demonstrate the commercial potential of file-sharing networks such as Kazaa, according to people involved in the project.

The deal is one of the first to use sponsored downloads to support commercial music on the same peer-to-peer networks that the music industry has blamed for an explosion in piracy and weak CD sales in recent years. "The major record labels are so afraid of file-sharing that they're missing the opportunity," said Bruce Forest, a principal in Jun Group, which brokered the unusual marketing alliance and helped place the free tracks on Web networks.

Winwood, a founding member of the group Traffic, has made a previously unreleased, eight-minute live version of "Dear Mr. Fantasy," freely available to digital file swappers. A separate video file, which is also freely circulating on networks such as Grokster, includes footage of the Grammy-winning musician in rehearsal.

Each file includes a commercial blurb of about five seconds, similar to a radio ad, directing users to the Web site of syndicated TV program "Access Hollywood," which features other Winwood tracks and offers fans a chance to register to win an autographed guitar. A separate link on the same Web site sells Winwood's new independently released CD, "About Time."

The promotional deal was put together in conjunction with TV station owner Hearst-Argyle Television, Inc., which has a stake in the syndicated TV program. In addition to driving traffic to the "Access Hollywood" Web site and collecting more information from viewers, the deal was also a chance to experiment with broadband media, said Hearst-Argyle vice-president for marketing Marv Danielski.

"It's really more like TV," Danielski said, adding that if sponsored peer-to-peer content can work as a way to promote music, it might also work in the future as a way for media companies to distribute mainstream TV shows and movies.

That would also allow media companies of all kinds to distribute content without having to maintain expensive network capacity, said Jun Group's Forest. "This is the first time that legitimate content is being distributed in this way," said Mitchell Reichgut, also a principal at Jun Group.

NBC Universal Television, a unit of General Electric Co., produces and sells "Access Hollywood." New York-based Hearst-Argyle Television owns 24 U.S. TV stations, including 10 NBC affiliates, making it the second-largest owner of stations affiliated with the network.

Comments

[tiftcte]

1st

[AusFender911]

Its spelt Kazaa not Kaaza

[jjbeggs]

3rd lol.

[skiracer271]

That is completly wrong. That is not the first time kazaa has been used in a legit way. The only thing illeagle about kazaa is when people share copywrited material without permission. If somebody takes a picture themself and puts in on kazaa its perfectly legal. So there! hehe 4th

[AusFender911]

Good to see u guys fix the spelling mistake so quick

[MainEvent]

5th but im sure people will continue to use kazaa wheather it is legal or not.

[furthernotice]

6th, kazaa is definitely more positive to the music industry than negative though..

[Erich yeung]

yeah, go kAzAa!

[danielreid]

8th motha truckers! wooo baby! slsk 4fr!

[Xillian912]

We can count you dipzhits. Kazaa and other file ptp networks have been used legitly, even for advertising for years. Just because its the first time I rich person tried it doesnt mean its the first time. Screw that Marv Danielski taking credit.

haha, no actually you guys cant count. the people who said 5, 6 and 8 are actually 6, 7 and 9.
so they are putting commercials into songs so they can be downloaded? i would hate to have to listen to that so, meh im not gonna download that crap.

[poopsechs]

[Sarcasm] Wow you guys are SUCH computer PROFESSIONALS! [/Sarcasm]

[bimbo7]

[sarcasm] who cares about music, it's all about the porn [/sarcasm]

[Whacky_Guitarrr]

13th

[themarsvolta45]

14th

[jumpmanhat]

15th

[sparky_den]

AusFender911:
Its spelt Kazaa not Kaaza

its spelt right, u are rong

[CryingNut]

ur wrong im 17th
AusFender911 was 5th
not MainEvent

who cares about these rankings anyways

[CryingNut]

no its kazaa not kaaza
and use kazaa lite
its better
and i was 18th
so this is 19th
im stupid for wasting my time

[meadowskid]

Thats great, my parents wouldnt let me have kazaa cause people were being sued or some shit like that. now i can have kazaa!

[la bamba]

20th

[weezergeek182]

kazaa gives too many viruses. say no to kazaa

[L0stMyF00dSt@mp]

21

[SlipknotMetal]

Kazaa like k++ is legit because, your paying for the music. It's like 30 dollars for two years of use... And If you get Kazaa lite instead of normal kazaa, it doesn't install the virus which is a spyware virus that tracks everything you do online so it can send you more ad's online.

[Deathbass89]

24th, OH, and Kazaa kicks mutal as*!!!!

[irbrent]

if your really concerned just download a sound editor and take out the ad, it will take 5 seconds.

[luka krolo]

25th

[JPaul17]

26 ya hoopla! what the hell ive never seen it get to the mid 20's...

[RevelationStorm]

AusFender911:
Its spelt Kazaa not Kaaza

He SAID Kazaa you idiot.

[bass_player15]

wtf is the point of this? there has been advertising in song and video downloads for years.

[Obie]

AusFender911:
Its spelt Kazaa not Kaaza

STUPID IDIOTS ALL OVER THE PLACE

[Obie]

YOU GOT TO RECOGNIZE.. MOTHERFUCKERS

[bizarre169]

Obie:
AusFender911:
Its spelt Kazaa not Kaaza



STUPID IDIOTS ALL OVER THE PLACE

IM SURROUNDED BY IDIOTS AHHHHHHHHHHHHHHHHHHHHHHHH

[Spl!nTeRgu!tAr]

bass_player15:
wtf is the point of this? there has been advertising in song and video downloads for years.

i agree, whats the point of this article? every1 knows kazaa IS legal, if artists didnt want there stufff to be shared, then why hasnt any one ever sued them? metallica sued naplster, but no one has the balls to sure kazaa, too many ppl would be pissed, and the band that does it is gonna get real bad sales untilt heyre gone

[Spl!nTeRgu!tAr]

sue* kazaa not sure

[SLAYERIZED]

Bearshare.com is better

[RHCPhysco7]

yay!! now i dont have to worry about the RIAA coming to my hous anymore!

[Nirvana_GodSmak]

people have tried to sue kazaa... but they can't because they aren't doing ANYTHING illegal.They are just putting up a way for people to connect to eachother, like mIRC isn't illegal, but people use it to do illegal stuff. Another reason they cant is because they are based in australia and this island/country thing with totally diferent laws, making them void of USA laws.

[RevelationStorm]

Nirvana_GodSmak:
people have tried to sue kazaa... but they can't because they aren't doing ANYTHING illegal.They are just putting up a way for people to connect to eachother, like mIRC isn't illegal, but people use it to do illegal stuff. Another reason they cant is because they are based in australia and this island/country thing with totally diferent laws, making them void of USA laws.

Dude, do you know what Kazaa is? No? That's what I thought, because it IS illegal man. It's getting music free and distributing it to the public freely. If you read stuff like CD cases you will see that it says that un-permitted distribution is prohibited.

[RevelationStorm]

The reason they can't sue them is because the community is so large that the servers are connected to so many people's computer that you can'y just shut down a worldwide network.

[xdespairfactor]

meh

[bc2skaterpunk]

40th!

[geekynerd]

For all of those calling this guy an idiot.

AusFender911:
Good to see u guys fix the spelling mistake so quick
[POSTED: 29 June 2004 - 107]|

It WAS spelled wrong.

RevelationStorm, Nirvana_GodSmak is right. KaZaA is not doing anything illegal. They're legally providing a means for other people to do illegal things. That's why they can't sue them.

The reason they can't TAKE KAZAA DOWN is the community is so large and there's no central server, just millions of users each actinga s a small server. That has nothing to do with whether they can sue them or not.

[harm0n20]

bimbo7:
[sarcasm] who cares about music, it's all about the porn [/sarcasm]

lol hell yeah that all i use kazaa for!

[SeeinYellow]

42nd!! w00t

[darkstar9814]

43!!!!!!!!!!!










































and a half









and 3/4





























and 9/20

































and 8/42




















and 9/10

[Sainez]

Dude, do you know what Kazaa is? No? That's what I thought, because it IS illegal man. It's getting music free and distributing it to the public freely. If you read stuff like CD cases you will see that it says that un-permitted distribution is prohibited.

i love it when someone comes in and acts all knowing and ends up looking like a dick =)
kazaa is def not illegal, because its not all about the music...thats why napster was sued, cos all that did was share music. If kazaa was shut down, they wud have to shut down things like MSN messenger, ICQ, AIM etc, simply because you cud send ur mate an mp3 thru that too....same principle.

[AusFender911]

u retards! Haha i posted the "Its spelt kazaa not kaaza" comment because when the mods first posted this the title was spelt wrong. In my first post, which was the 2nd one in the discussion, I pointed out it was wrong. In my next post, which was 5th in the discussion, the mods had fixed it up. So lets all calm down

[chinko]

i love it when someone comes in and acts all knowing and ends up looking like a dick =)
kazaa is def not illegal, because its not all about the music...thats why napster was sued, cos all that did was share music. If kazaa was shut down, they wud have to shut down things like MSN messenger, ICQ, AIM etc, simply because you cud send ur mate an mp3 thru that too....same principle.

yup yup, i dont use KaZaa because of the Gator spyware, and KaZaa confused me. i just use WinMx.

also any decent firewall will stop the Gator from working. so HAHAHAHAHAHHA spyware company!

and about the shutting down AIM and MSN n shit, if they did that then it would be seriously bad and the internet would be useless (pretty much)

[123abc]

*** the music industry

save yourself some greif and get yourself kazaa lite

[Mute]

i love it when someone comes in and acts all knowing and ends up looking like a dick =)
kazaa is def not illegal, because its not all about the music...thats why napster was sued, cos all that did was share music. If kazaa was shut down, they wud have to shut down things like MSN messenger, ICQ, AIM etc, simply because you cud send ur mate an mp3 thru that too....same principle.

you're right. Kazaa isn't illegal, but Napster wasn't shut down because "it was all about the music". It's because it was a centralized network (it had a database that directed people to the pirated material) therefore proving that it was intended to share pirated digital media. However, these peer-to-peer networks are just that: peer to peer. There is no database to point you to which music or whatever you are looking for, and so no one can say it was made with that intent.

As for that guy who said to look in the CD case, the first and formost thing is it is illegal to make copies. That's the important thing. All those music playing programs let you do that so they should be illegal too, right? But they're not. So don't try to be so damn righteous.

[thegeeks_578]

havent they ever thought that maybe the reason record sales are down is cuz 1) cd's are fricken expensive and 2) music signed to huge record companies usualy sucks? hmm

[punkrockdude2]

u fers cant count to save ur already doomed lives....KaZaA does not rule cuz the stupid 2 good songs(MY WAY and OI OI OI) wont burn on my cds...or maybe record now sucks ***in ass

[WrongWay--->]

AusFender911:
Its spelt Kazaa not Kaaza



STUPID IDIOTS ALL OVER THE PLACE

it was fixed dumbass

[strigoi_vii]

yeah. well i use kazaa lite so i dont give a shit.

[k-7]

*** kazaa! morpheus is a hell of a lot better! none of this spyware shit

[Najib]

You guys are all stupid. lol

Yeah, Sainez: I couldn't have said it better myself you're exactly right.

And for anyone wondering I use Ares for music and Kazaa lite for other things because Kazaa is attempting to eliminate file sharing by corrupting transfers (thats that annoying SHSHHHCCKSSHHHH sound you get in the middle of a song sometimes)

[TheBanner]

Doesnt morpheus cause a shitload of problems lol. I wouldn't say its better.

[spiders 32]

56th!!!

[Ibanez_PIp]

57th!!!! WOOO HOO

[Ibanez_PIp]

she bang!!! she bang!!!

[trash_artist]

true morpheus does cause a shitload of problems but i found its easier to get rid of the problems morpheus causes then the one scaused by kazaa.....but kazaa is still cool i wuold recommend it over anyother filesharing network

[Obie]

MORPHEUS IS FOR FUCKING LOSERS LIKE THAT DUDE ^---

i can count to schfifty-five

[dylan_f1989]

FUCK PEOPLE ARE SO FUCK PICKY THESE DAYS. LIKE FOR INSTENCE A STUDENT BEING SUED 10 MILLION FOR TELLING A COUPLE OF FRIENDS TO PRESS SHIFT WHY A CD IS PLAYING ON YOUR COMPUTER. OR KAZAA AND NAPSTER BEING SUED FOR COPYWRITE. SERIOUSLY WHO THE FUCK CARES. THE MUSIC SHOULD SEE IF THERE ARE PEOPLE DOWNLOADING BANDS SONGS AND WANT MORE OF THAT BAND THEY'LL GO OUT AND BUY THE REAL THING. FUCK THE HUGE CORPERATE RECORD LABELS. DIE IN HELL FUCKERS.

[dylan_f1989]

MUSIC INDUSTRY*

[dylan_f1989]

OH YEH ALSO IVE HEARD OF SMALL RIAA SWAT KINDA TEAMS BUSTING IN YOUR HOUSE FOR TRAFFICING COPYWRITED SONGS. ****GET DOWN, GET DOWN MUTHAFUCKAS**** SHIT HES DOWNLOADING A SONG, FUCK GOD SAVE US KNOW**** WHAT ARE WE GONNA DO.

[dylan_f1989]

YEH IVE SAID ALOT OF SHIT, BUT ON A BASED SIDE GEEKYNERD IS RIGHT, THEY CANT SUE KAZAA BECAUSE ALL ITS DOING IS GIVING PEOPLE SOURCES AND SPACE TO COPY SONGS AND SHARE THEM. AND THE ONLY REASON THEY SUED NAPSTER WAS BECAUSE THE HEAD GUY STARTED COPYING SONGS HIMSELF. BUT THE WHOLE THINGS TO FUCKED. ALL WAT HAPPENED WAS A FRIEND COPYED A SONG AND SENT A SONG TO A FRIEND WHICH THAT FRIEND DID THE SAME TO ANOTHER FRIEND AND FROM THERE. ITS NOT LIKE THEY WERE PURPOSELY GOING "YEA MAN GONNA COPY AND SHARE SOME SONGS TO HUNDREDS OF PEOPLE SO THAT ILL GIVE THE MUSIC INDUSTRY SOMETHING TO BITCH ABOUT"

BUT I BET SINCE ALL THIS THE MUSIC INDUSTRY WILL PEAK.

[*Arch Dandy*]

lol u all suck

[AusFender911]

turn off capslock ass

[omega5]

You people should use Ares galaxy, its a lot faster, easier, and there is NO spyware.