Music Industry Winning War Against Piracy, Claim the Latest Reports

artist: misc date: 07/22/2013 category: industry news
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Music Industry Winning War Against Piracy, Claim the Latest Reports
According to the latest research conducted by Norway's Ipsos MMI, music piracy has scored a severe drop of significant 82.5 percent over the past four years. As the report indicates, the number of illegally acquired songs went down from 1.2 billion back in 2008 to just 210 million last year. Movie and TV shows piracy figures only support such a claim, as the number of illegal downloads in the given areas was cut down in more than a half, sinking from 260 million to 120 million over the same period. As Independent reports, piracy's decline is mostly attributed to the rise of legal download and streaming services such as Spotify and Netflix, with almost half of Norway's population now claiming to use such services. "When you have a good legitimate offer, the people will use it," commented Olav Torvund, former law professor at the University of Oslo. "There is no excuse for illegal copying, but when you get an offer that does not cost too much and is easy to use, it is less interesting to download illegally." According to the same source, Scandinavia is currently leading the revival of the global music industry, as Norway revenues are up 17 percent for the first half of the current year. A major portion of about two thirds of all income is accounted to streaming services. In Denmark, a research found that 81 percent of those who previously admitted illegally downloading music now claim to have stopped once they gained access to legal streaming services.
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