Music magazines in their printed form have seen a massive drop in sales in the first half of 2014, according the the latest figures (via Gigwise
Sales in music magazines are down across the board according to the latest ABC
figures reported by the Guardian
, with NME
seeing the biggest drop of 28. 5% from last year, now selling an average of 14, 312 copies per week. However with digital sales included, its circulation rose to 15, 830.
In NME's heyday, they sold more than 300, 000 copies.
Other titles to suffer include Q
magazine whose sales fell 21,8% to 46,096, but with digital rose to 48,353. Elsewhere, Mojo
saw a dip of 10. 9%, Uncut
12. 1% and Kerrang!
sales have dropped 12. 2% to 33, 024.
Speaking to the Guardian on behalf of NME, IPC publishing director Jo Smalley
said that their total reach across all platforms was now 3,6 million - "bigger than it has ever been,"
with traffic on their website growing by 85%. "We are also continuing to explore how NME can further expand its international footprint,"
she said. "This builds upon the launch of NME.com in India and Club NME in Brazil. These are just a few of many examples revealing how the NME business model is changing to pursue new opportunities and grow new revenues."