We're living in a world where just about every entertainment domain has reached the point of extreme over-saturation, so it comes as no surprise that concise is the word of the day on today's market.
And the latest Billboard
report only goes to confirm such a claim, as the number of one-word hit singles has skyrocketed this year. At the moment, almost a third of the Billboard Hot 100
chart is consisted of one-word tunes.
As the same source indicates, the number of single-titled tunes on the US singles chart has gone from nine per week in 1989 to a whopping 31 in 2014. Just a mere glance at some of the latest hits is enough to catch the latest trend - "Happy
," the list goes on and on.
Interestingly enough, this year saw the one-word singles setting two records for the longest stay on the Billboard Hot 100 - Awolnation
" totaled 79 weeks on the chart, while Imagine Dragons
" is still charting with 81 weeks under its belt.
Both artists and writers insist that the impact of social media had the greatest role in shaping up the single-word trend, going from the way tracks are advertised to the basic way we communicate these days.
Bonnie McKee, author of Katy Perry
" and other notable hit singles agrees that the one-word approach is the way to go at the moment. According to Bonnie, a single word is "clean, simple and bold - especially if you find a really splashy one.""I have a book of titles that I've compiled over the years, and I do find that one-word titles are special, probably because it means a simple hook and an even simpler concept. I know that when I do stumble upon a one-worder that pops, I'm psyched. If one word can sum it up, then the bones of the song are sturdy,"
chart-toppers have been around for quite a while. Some of the notable examples include Van Halen
," Linkin Park
" and more.