Parental advisory has now been extended to explicit content in both online music and video downloads as of yesterday (December 20).
The Parental Advisory Logo
has been placed on music and video since 1995 and will now be extended to online music and video files sold on stores such as iTunes
, reports the BBC
The British Phonographic Industry
), the scheme will be in place to enable parents to see what material is deemed offensive or unsuitable for children, including strong language, sex or violence.
Singer and mother-of-two Jamelia
has backed the campaign and believes that it is vital to protect children from online threats.
"As a parent, naturally I worry about whether my kids are viewing and listening to appropriate content when they're online, but without some form of guidance it can be almost impossible to stay on top of what's suitable and what's not,
" she said.
"I think parents would agree that having the same logo for online music services that we're used to seeing in the high street gives parents the ability to quickly and easily judge whether a song or music video is right for their child.
BPI chief executive Geoff Taylor added: "We know that the parental advisory logo on CDs and DVDs has been a useful tool for parents, offering them a simple means of identifying music content that may not be suitable for their children.
"We believe that parents need the same guidance when their children are downloading or streaming songs or videos online, so we have extended the logo to digital music services.
Thanks for the report to Gigwise.com