Radio Still Ranked as No. 1 Source for Music Discovery, Study Finds

artist: misc date: 03/31/2014 category: industry news
I like this
85
voted: 13
Radio Still Ranked as No. 1 Source for Music Discovery, Study Finds
Although various new music sources and services were introduced in recent times, radio still ranks as No. 1 source of new music among Americans, the latest Edison Research and Triton Digital study points out.

AsĀ Consequence of Sound reports, 35% of Americans aged 12+ still prefer using radio to discover music, while 21% relies on "word of mouth" from friends and family.

YouTube comes as No. 3 top source with 10%, followed by Pandora, Facebook and TV. Check out the detailed infographic below.


However, a separate study focusing on Americans aged 12-24 came up with significantly different data. This time around, YouTube was ranked No. 1, with 83% of the crowd noting they use the service to discover new music. Friends and family, and Pandora share the No. 2 spot with 71% each.

Once again, the second study proved the drastic drop of TV channels' influence in discovering new tunes. Check out the full details details below.

More misc news:
+ Here's a Fine Guide on Getting Your Band Ready for Stage, Learn From It Entertainment 10/21/2014
+ Lorde Teams Up With Chemical Brothers for 'This Is Not a Game' from 'Hunger Games' Soundtrack General Music News 10/21/2014
+ Chvrches, the 1975, Foals to Rescore the Soundtrack to 'Drive' General Music News 10/21/2014
+ Hendrix, Bowie, Satriani Announce Black Friday Record Store Day Exclusives General Music News 10/17/2014
+ War of Words: Johnny Rotten vs. Russell Brand Entertainment 10/17/2014
+ Independent Label Market Returning to London in November Industry News 10/17/2014
+ view all
Comments
Your captcha is incorrect