Although various new music sources and services were introduced in recent times, radio still ranks as No. 1 source of new music among Americans, the latest Edison Research
and Triton Digital
study points out.
As Consequence of Sound
reports, 35% of Americans aged 12+ still prefer using radio to discover music, while 21% relies on "word of mouth"
from friends and family.YouTube
comes as No. 3 top source with 10%, followed by Pandora
and TV. Check out the detailed infographic below.
However, a separate study focusing on Americans aged 12-24 came up with significantly different data. This time around, YouTube was ranked No. 1, with 83% of the crowd noting they use the service to discover new music. Friends and family, and Pandora share the No. 2 spot with 71% each.
Once again, the second study proved the drastic drop of TV channels' influence in discovering new tunes. Check out the full details details below.