is facing criticism from the major record labels because its service still acts as a portal towards music piracy - and apparently does too little to combat it.
Speaking on behalf of the major labels, the IFPI
accepted that "modest steps
" had been taken, but the search giant should have done more to combat digital pirates who can search for torrents and downloads through Google - just as they can through a dedicated portal like the Pirate Bay
Further, it highlights that Google profits from this activity, as it earns from advertisements displayed while people search for illegal downloads, according to Gigwise
"Google also needs to do more to ensure that it does not derive revenue from illegal activity and supports the digital marketplace in which it itself is a participant,
" it said.
Now the IFPI insists that Google takes action by prioritising search results which lead to legal music services.
In September, Google made a public commitment to copyright protection through an official blog. It recognises its role in the battle against piracy, and has closed down almost 150,000 accounts from people who advertise counterfeit goods through its advertising system.
Meanwhile, Google has opened its own digital music store in the US to compete with Apple
. The statement by the IFPI today could become irrelevant, as the search company is likely to prioritise its own music listings above both digital music retailers and illegal torrent sites.