Virgin Group media mogul Richard Branson
has offered a grim prognosis for high-street record stores in light of influence from Apple
and the internet, NME
reports. Speaking with French radio station Europe 1
, Branson offered the following comments: "Generally speaking Apple is magnificent, but Apple has killed the music stores, as has the internet."
However, when Branson was asked if he directly blamed Apple for the decline in high-street music stores, he remained more philosophical:"No, you just have to accept that technology moves on. We had the Virgin stores for 30 years, but nothing is forever, sadly."
Branson’s comments comes in the week of the high-profile release of iTunesRadio
, Apple’s digital streaming service. Eddy Cue
, Apple's senior vice president of Internet Software and Services, offered the following description of the service last month:"iTunes Radio is an incredible way to listen to personalised radio stations which have been created just for you ... It's the music you love most and the music you're going to love, and you can easily buy it from the iTunes Store with just one click.">
Do you agree with Branson or you have the different point of view? Share with us in the comments.