US album sales have once again fallen to a new low, as a total of 4.25 million music records was sold during the week ending January 12.
The previous record was set in the week ending October 27, 2013 with a 4.49 million sale figure. The given data refers to the SoundScan
era, which began tracking sales in 1991.
Comparing the latest low to an all-time high, the music industry's record-breaking week came during late December of 2000 when 45.4 million records were sold. As Billboard
further points out, 289.41 million albums were sold in 2013, whereas in 2000 the sales reached the final figure of 785.14 million.
As the report further indicates, although weekly sales of under five million copies are expected to happen, their number had skyrocketed in 2013, going from a total of three in 2012 to staggering 18 during last year."It's normal to see soft sales figures in January every year - as the market adjusts back to normal after the Christmas shopping season, and because there are few new major albums to drive sales,"
the article reads. "This week's top selling album, for example, is the 'Frozen' soundtrack, with 86,000 sold."
The report ends on even less optimistic note, indicating that another low record might be just around the bend.