"All Is Not Lost," the latest video from the Grammy-winning rock band OK Go, world premiered yesterday on the home page of The New York Times' website, which you can watch below or at this location.
OK Go teamed up with director Trish Sie (sister of lead singer Damian Kulash), the modern dance troupe Pilobolus and a team from Google to create the latest HTML5 Chrome Experiment and musical experience.The project showcases the latest in modern browser technology, using 12 separate windows to create a kaleidoscopic dance that is partially choreographed by the viewer. At the beginning of the experience, users are invited to type a message in English, Japanese, or any language using the Roman or Katakana alphabets, and the message is incorporated into the dance. The New York Times Magazine will run a photo feature on the making of "All Is Not Lost" this Sunday, July 31.
The collaboration marks another milestone in OK Go's ongoing challenge to the existing state of creativity and the music industry. Says singer Damian Kulash:
"Working with Pilobolus - and of course with Trish - has been great because they share our belief that last century's creative boundaries are irrelevant. These days, a great creative idea is a great creative idea, period. You don't have to choose in advance whether your outlet is records, or films, or dances, or a computer program. Videos don't have to be subordinate advertising material for albums, and dance doesn't have to be confined to the theater. We were like peas in a pod with Pilobolus, trying to make something that lives in the world of dance, and music video, and digital space, but isn't confined to any of those spaces alone."
"We've been talking for a long time about making a dance for small screens," says Itamar Kubovy, Executive Director of Pilobolus. "There is no one on earth we'd rather do this with than OK Go and Trish Sie - it's an inspired three-way marriage."
On August 9, OK Go will release the "All Is Not Lost" EP. Available worldwide through iTunes and from okgo.net, it will feature the album track, a live version, and remixes by Keys N Krates and Serious Business, along with an HD, non-interactive version of the video.
They always have sweet videos, but really, who cares? They're cool to watch once, but then all you remember is the video because the songs are so mediocre.
Why not spend less time on a stupid dance routine and more time making music worth listening to? Oh yeah, because they can't make good music and have to fall back on dance teams and directors to get noticed.
i dont get why everyone hates on Ok GOs music so much. I think its great. Atleast their new album, is such a new level for them, exploring a different type of music, and they did a great job. I get why people could be less fond of their first 2 albums, very poppy, repetitive, nothing groundbreaking... but i think album 3 takes the cake.
Hey if that band is willing to go off and make these crazy amazing videos then that puts them ahead of other rock bands in a video sense. Other bands just have the band playing the song or whatever and then know that people have seen that and if you want to see them playing the song then go and see a live performance but they give you something to really look at. And the song is pretty good. But obviously not better than the video because you would need some Rush or soething to get a song to top the video.
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