"Last Leaf," the latest video from OK Go, premiered yesterday, November 9th, on the homepage of Myspace.com. Fans can check it out at www.okgo.net or watch the video below. The animated clip is a significant departure from OK Go's trademark one-take, live action videos, which have won numerous honors, including a Grammy, a Webby, and, most recently, UK Video Music Awards for "Best Rock Video" and "Best Video of the Year" for "This Too Shall Pass (Rube Goldberg Machine version)." OK Go's clips have been viewed more than 125,000,000 times online.
The "Last Leaf" partnership began with a simple question from Samsung executives to OK Go: "What's your next project?" OK Go expressed interest in working with Nadeem Mazen and Ali Mohammad, founders of Serious Business Design, on an animation idea they'd been dreaming up, and after some dialogue, Samsung turned OK Go loose with its latest innovation in premium camera technology, the Samsung NX100 camera. Each second of the video is a sequence of fifteen Samsung NX100 photographs, which OK Go shot with Mazen, Mohammad and a crew of interns. The band then worked closely with Geoff Mcfetridge, founder of Champion Graphics, on the hand-drawn animation. Mcfetridge is an award-winning, multidisciplinary artist whose work encompasses logos, poetry, animation, graphics, large-scale sculpture, textile and wallpaper, and paintings. His work is in the collection of the SF Museum of Modern Art and has been exhibited internationally, including the Cooper Hewitt National Design Biennial and the California Design Biennial. Throughout the process, behind-the-scenes footage was captured with a Samsung NX100. You can check out the documentary episodes at www.cre8yourworld.com.
The new video comes on the heels of OK Go's "White Knuckles" clip, which has been viewed over seven million times online since its world premiere on "The Ellen DeGeneres Show." "White Knuckles" is a Top 20 hit at MTV, mtvU, MTV 2, VH1 and Much Music. The clip features OK Go performing a synchronized routine with trained dogs provided by Talented Animals.
We've detected that you are using Ad Blocking software.
If you hate ads, but love Ultimate Guitar, how about subscribing to Ultimate Guitar's Ad Free Service? If you subscribe to this service, you won't see annoying banner ads, pop-up ads, text-link ads or video ads and will be helping to support your favorite site at the same time.
As you know, we provide you with a lot of great, free content like news, reviews, interviews, tabs and chords, but you see, ads are the way we generate revenue to run UG and pay royalties to the songwriters and music publishers of the songs that are posted here.
