Radiohead have teamed up with Jude Law to produce a campaign film for Greenpeace.
The film tells the story of a polar bear forced out of her Arctic habitat due to climate change and features the Radiohead track "Everything In Its Right Place" from the band's 2000 album "Kid A".
Speaking of the film, Thom Yorke said: "We have to stop the oil giants pushing into the Arctic. An oil spill in the Arctic would devastate this region of breathtaking beauty, while burning that oil will only add to the biggest problem we all face, climate change."
Paul McCartney has also signed up to the campaign, in which artists and members of the public have signed an Arctic Scroll calling for the Arctic to be protected. When the campaign gets a million names, Greenpeace will plant the Scroll in the sea bed in the North Pole. Yorke said:
"That’s why I’m backing this campaign, and why I have signed the Arctic Scroll. I’ll know whenever I look north that my name is planted at the bottom of the ocean at the top of the world as a permanent statement of our joint commitment to save the Arctic."
You can also look at it this way: Everything In Its Right Place as if Everything (Should Be) In Its Right Place as it was before. By that means Arctic with a multifarious wildlife, where man doesn't interfere too much and affect this, as will be the case, if we keep accepting industrial exploitation and destruction of this beautiful place on earth.
I'm glad that Thom Yorke uses his personal voice and support Greenpeace in their campaign and I can only encourage everyone to do the same at the organisations #SaveTheArctic website. Look it up.
