30 Seconds To Mars' Short Film 'A Beautiful Lie'

"A Beautiful Lie," the title track and current single from 30 Seconds to Mars' platinum album, marks the first music video ever shot 200 miles north of the Arctic Circle in Greenland. It is the third in a series of short films featuring songs from the band's 2005 album.

(The previous two were "The Kill" and "From Yesterday," which was the first American music video shot in the People's Republic of China); both were directed by Bartholomew Cubbins. "A Beautiful Lie" directed by Angakok Panipaq premieres January 30th in an array of countries including the US, Canada, Australia, New Zealand, Japan, Mexico, Brazil, Spain, Sweden and Denmark through a never before seen global Myspace exclusive event. This will be followed by a multi-channel and online media blitz.

"Shooting in Greenland was a dream come true and one of the most exciting adventures we've ever had as a band," says 30 Seconds to Mars lead vocalist Jared Leto. "Although incredibly challenging and at times it seemed just out of our reach, once we finally arrived the beauty and magnificence of the terrain, the wonderful culture of the people, and the amazing journey itself were all inspiring beyond belief. Almost everyone has heard of global warming by now but for the people of Greenland it is a real and tangible problem of today, not an issue of tomorrow. This journey changed our lives. We hope that with this film and new website we can share, in some small way, this incredible experience with our family of friends and fans around the world."

Determined to offset the impact that filming would have on the environment, the director, Angakok Panipaq and the band worked with the Natural Resources Defense Council (NRDC) to develop strategies that would minimize fuel consumption on the shoot and purchased North American Blend Green Tags (a renewable energy certificate product) from the Bonneville Environmental Foundation. Purchasing Green Tags supports new renewable electricity generation, which offset the environmental effects of burning coal, gas and other fossil fuels across North America.

30 Seconds to Mars and the leading social media site Buzznet.com are bringing music, community and charity together by creating a "call to action" group. Beginning Wednesday, January 30, fans can go to Abeautifullie.buzznet.com and upload personal videos to let the band and the world know what they're doing to help the environment. In addition, fans will be able to make donations through Buzznet to support the NRDC, the nation's most effective environmental action organization, and Buzznet will be matching all donations made through the site. Additionally 30 Seconds to Mars has also launched a second website - www.abeautifullie.org. The site will include information about current environmental issues, ways for kids to participate in environmental activities, links, tips for conservation and more.

"Greenland now is beginning to contribute significantly to sea level rise," says Jay Zwally, a glaciologist with NASA. "There's been a significant change in a relatively short period of time." It is now losing between 52 and 63 cubic miles of ice mass each year; projections of future climate change indicate continued warming over Greenland if greenhouse gas emissions remain unchecked.

2007 was a banner year for 30 Seconds To Mars. "The Kill" earned the distinction of being the longest-running hit in the history of Billboard's Modern Rock chart, peaking at #3 and logging 52 weeks on the chart while follow-up single "From Yesterday" hit #1. The band co-headlined the "Rockstar Taste of Chaos Tour" in the States in the spring and kept on touring, hitting Australia, Japan, Europe, the UK and Latin America and collecting awards along the way (including two MTV Australia Video Music Awards and an MTV Europe Video Music Award). In January 2008, 30 Seconds To Mars will kick off a sold-out tour of the UK and Europe.

Comments

[Comeback Kiddd]

cool :] even though its a late music video from an album almost 3 years ago imo. i still want to see it though.

[NightEmbers]

yeah Im glad their standing up and putting the word out there... because in four years my entire city will be underwater

[OnlyOnThursdays]

I could image how beautiful it must have been up there, but damn it had to be cold.

[Spoony_Bard]

These guys need to release a new album already...awesome band nonetheless.

[The_Crumpet]

Why was there a picture of dave mustaine?

[Vauxite]

The_Crumpet wrote:

Why was there a picture of dave mustaine?

hadn't been updated in time

[LewisMasonx]

I've seen the video, it's more performance than cinematic and film-like. Quite beautiful, and some interesting shots in it.

[No_Quarter]

meh, pfft!

[Smyre]

"both [videos] were directed by Bartholomew Cubbins"

ummm... this is the name of a character from a Dr. Seuss book...

[Doubleday]

It's a false name for Jared Leto who is quite an accomplished director.

[deadlyMETAL]

I wanna see that. My band will be the first to shoot a video at/closest to the Arctic Circle.

[Mw511]

The video is awesome!

[Saintanger20]

No disrespect or anything, (I definitly don't want any smart-mouth sending me bullsh** messages again. *You know who you are, EgyptCentral*). But what band calls themselves "30 Seconds To Mars"?

[Sum41Freek]

I don't them at all, honestly, but it's good to see someone standing up against global warming. Although they jumped on the bandwagon a little late :P


P.S. Global Warming sucks

[pucci6d6]

Saintanger20 wrote:

No disrespect or anything, (I definitly don't want any smart-mouth sending me bullsh** messages again. *You know who you are, EgyptCentral*). But what band calls themselves "30 Seconds To Mars"?

30 Seconds To Mars...obviously.
And I probably will never see this video, but I do like the album. (Wasn't this album released like 2 years ago?, pretty late for a single, right?)

[petey gunnz]

this video is really cool, and the message was clear cut
i like that there trying to get the word out about global warming but i honestly think theres no stopping it, do u really think people will stop polluting? NO because it makes them money and people are greedy and would rather watch the world die than save future generations

[richrawr]

I like the little combo he uses lolol

[Pingis_Or_Death]

The guy on the pic looks like some kind of a neo-nazi

[DString]

I really enjoyed that video it had a very clear statement to it.

[aliceinnirvana]

This album is oooollld.
Why don't they work on new material instead of mooching off this album?
Sure, the video is a great idea.
But make it for a NEW single, not a..."new single".

[diamondstars*]

I love that video!!
1. because i love 30 seconds to mars
2. Jared Leto =D
3. It has beautiful shots..etc and the message in it is really important!

wow!!!!...