This summer, some of the biggest bands on the planet are going Web 2.0 thanks to a new event widget from Attendio -- a social event discovery service that automatically connects you to local events that match your interests.
The Attendio event widget is currently available on the official websites for The Police, Gwen Stefani, Beyonce, 311, the Van's Warped Tour, Third Eye Blind and Counting Crows, so that fans can stay in the know about their summer tour schedules. Built to be 'grabbed' and shared virally across the Web, the Attendio widget enable bands to leverage their fanbases to promote their tours.
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We couldn't be more excited that the hottest bands of the summer concert circuit have chosen to use the Attendio widget to keep their fans 'in the know'," said
Gerardo Capiel, CEO of Attendio. "
In addition, our widget has proven to be an effective sales vehicle, with bands and fans driving thousands of ticket sales."
The Attendio widget displays a band's photo and event dates/venues. Fans can get more information on the events and take action by buying tickets, saving event information to their calendars, or emailing it to friends. They can even set a mobile reminder about the event, so they're sure never to miss another show again. Most importantly, they can 'grab' the widget and post it to their own MySpace, Facebook, blog or homepages to help promote the tour.
"Not only is the Attendio widget an amazing tool for promoters, bands, and fans, but it is incredibly easy to use," said Larry Weintraub, CEO of Fanscape, Inc., a leading Los Angeles-based music marketing company. "The folks at Attendio should be commended for creating a piece of technology that solves the age old problem of alerting people that their favorite band is coming to their town while not making it so complicated that the average person can't figure out how to use it."
Anyone can easily grab and share the Attendio Event widget for The Police, Gwen Stefani, Beyonce, 311, the Van's Warped Tour, and Counting Crows by visiting attendio.com/widgets.
"We embrace all technologies which enhance our relationship between our artists and their fanbases. Attendio is an amazing tool that we're excited to launch with Beyonce and that we'll be using across our entire roster," added Max Grousse, executive vice president, strategic business and A&R, Music World Entertainment.
In addition to mega music acts, smaller bands, organizations, sports teams and anyone interested in promoting events can create and share their own Attendio Widget on their website, MySpace, Facebook, or blog.
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