Cartel: Dr. Pepper's Band In A Bubble

Dr Pepper, MTV, and Epic recording artist Cartel are giving music fans more of what they want this summer…a first-time, real-time look into the making of the band’s newest album during Dr Pepper Band In A Bubble.

In what is sure to be the most talked-about music event of the year, Cartel will be sealed inside a huge transparent bubble on Hudson River Park’s Pier 54 in New York City from May 24 through June 12, and every move they make will be live for the world to see as they eat, breathe, sleep and record the follow-up to their breakthrough debut album, Chroma.

Dr Pepper Band in a Bubble, produced by Mediaedge:cia and True Entertainment, an Endemol company, is an interactive multimedia event that will bring new meaning to “up close and personal.” Cartel will enter the bubble during a live MTV broadcast on May 24 and stay there with no escape until the bubble “bursts” on June 12. While the band is in the bubble, the drama and excitement of Cartel’s recording process can be viewed in-person, on-air and online.

Dr Pepper Band in a Bubble Web cams will stream live on drpepperbubble.com and the event will air as a music special with four 30-minute episodes on MTV, which will also be available on-demand at MTV.com.

“Dr Pepper Band in a Bubble is an authentic mix of music and pop culture that only Dr Pepper can deliver. There’s always more to Dr Pepper and only Dr Pepper will give consumers exclusive access to life in the bubble,” said Andrew Springate, vice president of marketing, Dr Pepper. “We’re going to have cameras capturing every moment, from every angle, so the fans can watch it live as it happens. This is going to be a unique experience for the band and their fans and the biggest event of its kind.”

"This special event, Band in a Bubble presented by Dr Pepper, will be a fascinating and intimate forum for our viewers to witness the process of creating music first-hand from one of today's most promising bands, Cartel,” said Tim Rosta, senior vice president, integrated marketing, MTV. “These unique music specials are yet another great example of MTV’s ongoing commitment to deliver compelling and engaging content alongside our advertising partners to present the music and artists that our audience loves in innovative ways on-air and online."

Comments

Checked/Deleted.

[fredrico0012]

Kinda of a cool idea but I have a feeling it will backfire some how for Cartel.

[S!lent-Feel!ng]

i wonder how well that will work seeing how you cant really record a good sound from inside a bubble.

[ccthursday44]

this seems like a terrible idea to me

[Partyboy2k05]

Wow...taking marketing to the extreme...I'd also be kind of wondering about how the acoustics would work in that environment.

[Craigo]

I smell failure.

Seriously, this will be terrible.

[frankv]

Wow, the first comment is a "Checked/deleted" one. Doesn't seem like there are many Cartel fans. As for me, I don't even know them.

[Bored to Tears]

Sounds like an interesting idea. I think a lot of people will like it because of the whole "hey look, there's a band inside of a bubble" thing. It could work, who knows. I don't even know the band inside of the bubble though.

[tjdjr09]

if you dont know cartel i suggest you get to
if you like pop-punk bands, theyre one of the best
some of their guitar riffs are pretty awesome
and their lyrics kick it
ive known they were gonna get big for awhile, but this is kindve odd to me
good luck to 'em

[Cied Shredder]

Interesting but it seems not so much for the idea as it is for massive publicity.

[gsr2k6]

Why not do this with a band that will make for a interesting experance, instead of pondering the best way to use 3 chords?

[kryptonite22]

my god. just why? this isnt anything more than one big dr pepper advert.

[cheese_weasel]

Isn't it just a mix between Big Brother and the David Blaine stunt when he stayed in a clear box for a month or so?

[adslam3]

cheese_weasel :
Isn't it just a mix between Big Brother and the David Blaine stunt when he stayed in a clear box for a month or so?

-hahaha yes! me and my friend said that when we read it!! i like cartel though so it should be interesting even though this is an idea of ridiculous proportions...i heard that next they will survive in a frozen block in live their lives in subconscious..

Checked.

[halffast]

S!lent-Feel!ng wrote:

i wonder how well that will work seeing how you cant really record a good sound from inside a bubble.

you've tried?

[JordanLennon]

i can already hear disaster or a scam of some sort. not only is this a dumb idea but haven't they ever seen "Let It Be"?

[That-Funny-Guy]

FREAKING AWESOME
GREAT IDEA!

[fxt_fella]

From that quote:

Cartel - 1 mention
MTV - 2 mentions
Dr Pepper - 5 mentions

We know who is getting the publicity out of this.

[scarfacesuit]

why did they get cartel to do this? they're only had 2 hits and the're a relatively new band... i didn't even know they were making another album so soon...

aside from that though, it's an interesting idea. although i sense a little bit of "some kind of monster" or "let it be" is gonna happen. this is kind of a risky move for a band who is just starting out.

plus, wouldn't it get hot in that bubble? sun beating down constantly and all that? haha... yeaah. and how have they worked out the shower/bathroom arrangements?

i'd love to see how they're going to pull this off, and even though i'm not a fan of Cartel, i wish them the best of luck... for it seems like a dangerous endeavor.

[Sound Mind]

i think they are pretty good, but recording in a bubble while cameras are on at all times? that's not gonna play out well

[doki]

this has been done before. the idea was by Melbourne band Regurgitator who recorded their entire Mish Mash album like this. they must have licenced it to Dr Pepper or else someone's gonna get sued.

anyway the album itself sounds ok if you are a Gurge fan

[deanosaurx]

i love cartel. and yeah, im thinking bad idea.

[ValenceElectron]

Recording in a bubble does not sound like a good idea.

[Marlux102]

ValenceElectron wrote:

Recording in a bubble does not sound like a good idea.

[AcrosstheTracks]

Gee, I wonder who's sponsering this.

[Deacon Blues]

i wonder if recording with big brother behind your black makes your ability to play your instrument increase. this is not the first time a mediocre band has used a publicity stunt to increase their stock value.

[PamBerry3]

does anyone else think that this is stealing the idea from Wayne Coyne of The Flaming Lips?

[BlackMagic17]

and the award for the newest corporate sellouts of the music industry goes to....

[dougydtxranger]

how will they breathe?

[batesyy]

They stole the idea off Regurgitator or somebody.

And I just checked the net and they are related.

http://www.bandinabubble.com/

It was funny for the Regurgitator one because some guys broke in and scared the shit out of Quan. The record was great. But I remember Quan saying he got the idea somewhere else.

[punkrockpirate]

What a disgusting example of corporate sponsored rock. Look at how many times they mention Dr. Pepper in the quote. God, how pathetic.

Dr. Checker