On Friday, June 20, Guitar Center hit the road with the Vans Warped Tour, activating two programs designed to provide the artists on the tour with support-based tools that improve their chances for success as pro musicians: the GC Web Lab and the GC Axe Smith.
The Guitar Center Web Lab, a custom 32 climate controlled internet trailer, provides bands and their crew exclusive access to a backstage wireless web center.Β Complete with top of the line Apple computers, a satellite-based broadband internet connections, design based software and a knowledgeable rep, Guitar Centers mission is to provide Warped Tour artists/bands with the tools they need to maintain their online worlds when they are on the road β a service that is especially needed since web access is severely restricted in many of the rural areas where the Warped Tour touches down.
Guitar Center is also proud to provide all bands on the Vans Warped Tour with an onsite professional guitar tech, a.k.a. the "GC Axe Smith". The GC Axe Smith is where Vans Warped Tour guitarists and bassists come to get their instruments tuned, repaired and ready to rock. From complete set-ups and minor repairs to intonation and truss-rod adjustments, this service is 100% free to the artists, underscoring Guitar Centers commitment to helping Warped bands make the best music possible.
In addition,
Guitar Center will serve as the exclusive, presenting sponsor of the
Vans Warped Tour video blog. Utilizing the Web Lab as the blogging home base, a GC video reporter will use and include the Web Lab in video content as well as conduct artist interviews within the labs "testimonial" set-up. Our onsite Warped rep will also produce weekly video content with artists, conducting musician-centric interviews, how-to videos and more.
Check out the
GC Axe Smith and Web Lab @ Warped Tour video.
Check out the GC Axe Smith on Austin TV.
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