Founding Motley Crue member Nikki Sixx’s new book, The Heroin Diaries: A Year in the Life of a Shattered Rock Star (released September 18th via MTV Pocketbooks/ Simon & Schuster) – has debuted at #7 on The New York Times Book Review non-fiction best seller list. In one of the most extraordinary memoirs of addiction ever published, Sixx shares mesmerizing diary entries from the year he spiralled out of control in a haze of heroin and cocaine, presented alongside riveting commentary from people who were there at the time, and from Nikki himself.
Adding unparalleled depth to his project,
Sixx createdÂ
The Heroin Diaries Soundtrack, which was inspired by the dark and crippling diary entries and written/produced by Sixx: A.M. (Sixx, James Michael and DJ Ashba), as a unique way to create awareness. The book’s entrance in the Top 10 of the Best Seller list equals the success of The Heroin Diaries Soundtrack, which entered the Billboard Independent album chart at #7 upon its release in August. The album’s first single, “
Life is Beautiful,” just entered the Top 10 at active rock radio and the video is getting massive rotation at
Fuse, where Sixx has made appearances on a number of the network’s shows.
The release of the Heroin Diaries CD in conjunction with the memoir, believed to be the first-ever soundtrack to a literary work, was part of an innovative marketing strategy created by Tenth Street Entertainment and Eleven-Seven Music, Sixx’s management company & label. “The release of the soundtrack with a single to radio in advance of the book provided an opportunity to involve radio, music video channels and a variety of music and pop-cultural web-sites in a cross-marketing campaign with the book and provided a unique expansion beyond the normal promotional channels available to a book,” said Allen Kovac, CEO of Tenth Street Entertainment and Eleven-Seven Music.
In addition to the impressive chart numbers of the book, CD & single, publisher MTV Pocketbooks/Simon & Schuster point to the fact that in only its first week of publication, shipments of The Heroin Diaries have already exceeded the hardcover totals of Motley Crue’s infamous autobiography, The Dirt.
Earlier this month Sixx became the first member of the rock world to speak on Capitol Hill at a NAADAC event commencing National Drug & Alcohol Addiction Recovery Month (September), creating yet another unique opportunity to share his message of steering others clear from the perils of drug addiction and life on the street.
On the day of it’s release, The Heroin Diaries sold out at the Los Angeles Borders Books & Music where Sixx was holding a signing, and according to Lita Weissman, the District Marketing Manager at Borders: “We've had many book signings here at Borders but this was absolutely one of the biggest." Earlier this week at a signing held at New York City’s Virgin Megastore in Times Square over 600 books were purchased. As multiple mega bookstore chains continue to mass re-order shipments at the fear of selling out, The Heroin Diaries is a top 10 seller at Barnes & Noble and Borders and is steadily rising to top 10 at Amazon.com.
Twenty-five percent of the book’s profits will be donated to Running Wild In The Night – Sixx’s fundraising initiative for Covenant House California, which helps keep runaway, abused and abandoned youth off the streets.
/ my profile 
