Protest The Hero have raised over $230,000 from fans in only one week thanks to a DIY campaign.
The money collected on crowdfunding site IndieGoGo
will fund their fourth studio album without the help of a record label.
Their original campaign was aiming for $125,000, but a creative range of perks for additional donations have convinced fans to contribute even more. Perks include invites to an album listening party, invites to a pizza party with the band, or the opportunity to perform on the album yourself.
"We are finally free from all obligations and want to be in control of our 'careers,'" said the band in response to their success. "In general, the record industry is backwards and we'd be stupid to renegotiate with anyone at this time. Crowdfunding seems to be something that's working No middlemen, no commissions, no bullsh-t."
Crowdfunding was popularised by artists including Amanda Palmer, who raised over $100,000 in just six hours - but later turned to a record label to help with distribution and other duties which can prove complex without the help of a label.
See Protest The Hero explain their reasons for turning to crowd funding in this video:
Protest the Hero NEW ALBUM Crowd Funder from Luke Hoskin on Vimeo.
Have you ever funding music or a product on IndieGoGo or Kickstarter? What do you think of the crowd funding trend? Share your opinion in the comments.