According to a posting on The Cult's official Twitter profile, the band's previously announced four-song "capsule" — which is described as a collection of not just new music, but film, art and fashion — will arrive on September 14.
The "capsule" will span across multiple media formats, including vinyl, digital, USB, CD and DVD formats.
In an August 20, 2010 interview with the U.K.'s leading classic rock radio station Planet Rock, The Cult guitarist
Billy Duffy spoke about the "
capsule" concept and how it differs from the way the band released new music in the past.
"Well, I think you'd have to have been living under a rock for a long time to not notice that the music business has somewhat changed," Duffy explained.
"It's a different way of getting music out there.
"People — not everybody, but a lot of people — are, really, now more comfortable downloading music and the fact that aren't any, really, many record shops or places to buy music in that format anymore is indicative that people's habits are changing with the Internet, and we just felt, as a band, that the idea...
"We did a new album in 2007 in a sort of traditional way — get a record deal with a company and make an album and take out a very bad loan from them and then go and promote it, and blah blah blah. This time we just thought we'd do it a little differently, and we did it on... New Wilderness is our own label. And Ian [Astbury, vocals] felt very strongly that he'd prefer to try and record two or three, four songs and get them out there while they're quite fresh than spending a lot of time trying to write a whole album. It was really Ian's general feeling, which I sort of agreed with; I think people's attention spans are shortening, and I think the idea was... He just wanted to capture the music quickly and get it out there. That was the theory; the practice is not always quite so as easy as putting that into practice. But the idea of the capsule, if you wanna be old-fashioned, you could call it an EP. So rather than doing albums...
"Other bands who operate on a grander scale two, three, four years recording a record, or they sail in from their Carribean hideaways, go on a tour that lasts 18 months, and everybody is really happy with that format. That doesn't really work for The Cult anymore. So we're just trying to be a little more fluid.
"The people who are buying tangible, what you'd call hard products, like vinyl, they're collectors and they want stuff that has a little bit more depth and content, and that's why it'll be a multimedia package."
The Cult's first new studio recording since 2007, "Every Man And Woman Is A Star" was released as a two-week exclusive through the iTunes store.
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