Adam "Nergal" Darski, the frontman of the blackened death metal act Behemoth, has announced that he will be the new spokesman for energy drink called Demon in his native Poland, reports Blabbermouth. As in every project Nergal approaches, this will be on his own terms: a portion of the proceeds will benefit the DKMS foundation. The DKMS foundation raises awareness and funds to benefit those diagnoses with various forms of blood cancer.
Comments Nergal: "Well, I decided to accept the offer to be a face of this energy drink called Demon. I've never been much of a fan of such drinks but I loved the idea behind it... the whole campaign is strongly connected with DKMS foundation (the one that found a bone marrow donor for myself). The percentage of sales will be donated to the foundation and will make this whole business worthwhile for me. Besides, I loved the name and a logo…so why the fuck not?"
"We want this brand to surprise people while we have fun with marketing communications," said Marek Sypek, chairman and managing director of Agros-Nova, the company that is said to be licensing the product from Demon's manufacturer in New Zealand. "We want it to be controversial, but taken with a grain of salt."
Demon's product logo contains a pentagram and Nergal will appear in the advertising campaigns in his Behemoth stage attire. Featuring the slogan "No Limits - No Laws", the campaign will include four tempting flavors and one low price.
There continues to be more great news from the Behemoth camp. The band has announced that they will begin rehearsals for their next album in September, following their performances at several European festivals over the next two weeks. Additionally, the band will embark on a tour of Eastern Europe in the fall.
Nergal elaborates on the upcoming tour dates: "This is what I call the perfect ending of a touring cycle. Finally, we are arriving in Eastern European and South American shores this fall. I know it's been ages… and I know there've been legions waiting for us… On behalf of the band I must say though: the wait is over; we are coming back rejuvenated and hungry! See you all very soon!"