Placebo claim new bands should follow in similar footsteps to them and not "try to be cool or fashionable." Watch our video interview with the trio below.
Speaking to Gigwise about what advice they'd give to up and coming artists, the band referred back to when they first rose to fame with the success of their 1996 self-titled debut album - at a time when the charts where dominated by the likes of Blur and Oasis.
"You shouldn't really worry about what's fashionable," said frontman Brian Molko. "Fashions move so quickly that if you try and make fashionable music that by the time you've made your record it's unfashionable. So you're probably better off cultuvating being unfashionable and standing out like a sore thumb rather than trying to fit in with what's cool right now."
He added: "When we started off, it was the height of Britpop in the mid-90s so we stuck out like a sore thumb. Maybe it's a case of right place right time, but it seemed to do us a hell of a lot good."
Their new album, "Loud Like Love" will be released on September 16th 2013, before they head out on a full UK tour.