5 Social Media Strategies To Interact With Your Fans

Most bands maintain a social media account, but the profile is a billboard for their own accomplishments and updates for those fans that are tuning in

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Five strategies using social media to interact with your fans

Most bands maintain a social media account, but the profile is a billboard for their own accomplishments and updates for those fans that are tuning in.. It's always a benefit to both your band and your fans to give back to the very collective who are the very reason for your existence and success. Here are five ways found from around on the socialweb to bring a smile to your fan's faces.

Fan of the Day

Social media is not just about creating a profile. The returning readers are the most important individuals in your pocket of fans, the ones that are more likely to tell their friends or re-Tweet your messages. If you have raving fans who are following your every social media footprint among the statistics that you're consistently making an effort to increase, individually recognizing them is a compliment by both peers with shared interests, and of course by the band itself.

Aziatix discovered the popularity of this social media strategy and consistently feature a fan as the Aziaddict of the Day on their Facebook page. You can add a twist to this further, but asking your fans to re-Tweet or repost a specified message, and the individual with the most influence would be featured as the Fan of the Week.

CD Giveaways

Giving away a CD is a common strategy that musicians with left over EPs or LPs can afford to utilize. This is a simple strategy that is just as easily implementable, with variations of rules, whether you're asking for re-Tweets, reposts, or clever reposts in return.

Eric Alper pursued a rather successful contest asking for re-Tweets by Sunday midnight for a chance to win a 2-CD giveaway. But remember, you will likely have at least a handful of international fans. You should be willing to shell out the extra money for international shipping.

Finders Keepers

The future of social media lies in the integration of the virtual social network with that of those IRL (in real life). For example, start ups like Meetup.com and Skillshare.com enable individuals to organize meet ups where in people from niche virtual communities can meet face to face, sans webcam. But in a more short term and exciting music related endeavor, Donald Glover (yes he stars in Community, but he's a talented rapper) and crew hid #IAMDONALD stickers in the city of his next gig. The task was to find the sticker, take a photograph of it, and Tweet the photo to @DonaldGlover (using yfrog.com). In return, the first person to photograph the sticker would win passes to his show.

By publicizing this mini contest on Twitter, Glover was able to keep his fans at the edge of their seats as he Tweeted hints in real time, while responding to the Tweets of struggling contestants.

You help me, I give you freebies

Can't afford a street team? Why not ask your fans to lend you a hand. Of course, if they're your fans and willing to brave the streets in the name of your band, they wouldn't want anything but band freebies, which I am sure you have plenty of lying around your apartment. Add to that, you're getting your fans into the physical promotion process, which thereby will encourage them to spread the word among their peers.

She Wants Revenge realized this opportunity and consequently established a way to promote themselves through the help of others. What are the benefits? Your fans will know the best places around their own town to post flyers and stickers, that you likely will not be aware of.

Ask me anything, and you shall get an answer

Curiosity is a characteristic that drives productivity. More importantly, in social media, you're seen as an expert, whether you talk about creating music or you're discussing your own life. Q&A sessions are an effective way to have your fans interact with you, but more importantly, it's a strategy to give back to your fans. Questions that you may encounter could range from generic questions about your influences and interests to technical questions about your gear or instruments.

!llmind of Smokey Robotic uses Formspring instead of Twitter for his Q&A platform to answer his fan's pressing questions.

Let us know in the comments below if you've used a social media strategy that you have found to be successful.

Francis Bea is a New Yorker turned Chicago co-founder of Musefy.com (in development) and writes Musefy's blog Musebox.

Originally posted at Dotted Music.

11 comments sorted by best / new / date

    dc13
    JimBonJovi wrote: How about posting just music?! lol The music should drive'em in.
    In this day and age, that's not enough. There are PLENTY of bands that can post music. It's what you do DIFFERENTLY that will set your band apart and get more attention to your group.
    G.Krizzel
    Wow, I didn't know there was more than just "posting gig dates and pics" on your profile. Nice one!
    BlessedRebel15
    Most_Triumphant wrote: this is pretty good except the insert about talented rapper. I mean that just cancels itself out.
    why did i know someone was going to say that? :p
    hriday_hazarika
    Most_Triumphant wrote: this is pretty good except the insert about talented rapper. I mean that just cancels itself out.
    What an incredibly cerebral thing to say! OT: Good article. This actually did contain some useful stuff.
    Kill-Em-All
    great post, had already thought of those and done most of em but glad to see this is being talked about as obviously the net is where the music is at and its important ppl know these things. Here is an idea we are recently doing to promote our band i didnt expect it to work but it really is considering our small fan base haha: http://www.facebook.com/event.php?eid=26... 95 I welcome anyone and everyone to get involved even if you don't like our music, also your welcome to use this idea for your band
    Kill-Em-All
    Kill-Em-All wrote: great post, had already thought of those and done most of em but glad to see this is being talked about as obviously the net is where the music is at and its important ppl know these things. Here is an idea we are recently doing to promote our band i didnt expect it to work but it really is considering our small fan base haha: http://www.facebook.com/event.php?eid=26... 95 I welcome anyone and everyone to get involved even if you don't like our music, also your welcome to use this idea for your band
    sorry the link didnt work use this one and click on the competition and read about it. Its a pretty cool idea and i recommend you use it as well http://www.facebook.com/event.php?eid=26... 52
    Kill-Em-All
    Kill-Em-All wrote: Kill-Em-All wrote: great post, had already thought of those and done most of em but glad to see this is being talked about as obviously the net is where the music is at and its important ppl know these things. Here is an idea we are recently doing to promote our band i didnt expect it to work but it really is considering our small fan base haha: http://www.facebook.com/event.php?eid=26... 95 I welcome anyone and everyone to get involved even if you don't like our music, also your welcome to use this idea for your band sorry the link didnt work use this one and click on the competition and read about it. Its a pretty cool idea and i recommend you use it as well http://www.facebook.com/event.php?eid=26... 52
    f-ing hell stupid fb links ok couldnt b bothered typing this up thought i could just give you guys a link to click on an read about to see it working but obviously I gotta do it the long way. if your band has new material ready to be released how about creating a song naming competition on fb like i did where fans submit names for your new song and in a week or so you and your band choose a winner and upload your new song with the winners name they chose just create an event using your band page (which you should have) call it 'Song naming Competition' or somethin, get people to hit attending and post the name they think it should be then invite all your fans and maybe post a short preview of the song to give your fans an idea on what name/s they post if this made no sense to you you can see how it works by searching: manic baby dolls on fb and look on our page for the competition and see how its done