Bleeding Through's Breakup - What Can We Learn?

Why Bleeding Through called it quits - and what it means for your band.

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A few days after my last article, about the Locus of Control and its importance in success in music, and a previous article about the folly of using your music as a crutch for your emotional issues, a very pertinent example of both came up with the news that US metalcore band Bleeding Through were splitting up, and an invective-fuelled blog post by frontman Brandan Schieppati explaining why. Have a read of it here. It's a mournful tale of ruined dreams and bitterness. Take a look at the list of people he blames for the failure of his music career:

  • The band's label
  • Promoters
  • Booking Agents
  • His own fans Notice anything missing from that list? There's one very notable absentee: Brandan Schieppati. Now I don't know the details of what happened to facilitate Bleeding Through's breakup. I'm sure it's a lot more complex and nuanced than it looks. But all I, and you, have to go on is his blog post, so let's take what he says at face value. His view is that everyone connected to the band has betrayed him. It was their responsibility, he claims, to push the band's career forward so that he could play his music for a living. He even included the band's own fans in this, who apparently didn't travel far enough to see the band play or like the new album like they were supposed to. All this demonstrates an external locus of control. All Schieppati's fury shows that he believes that his entire music career was outside his control, and failures by those external people and forces have ruined it. For instance, he expressly blames the band's own fans for not travelling far enough to see the band play. Could he have looked at this from an internal locus of control? Could he have asked himself this question: "Other bands can persuade their fans to travel hundreds of miles to see them play, by putting on unmissable shows and generating intense excitement every time they play. Maybe we should assess our performance and promotion to see if we can replicate that? What can WE DO to solve this problem?" I once travelled 150 miles to see Metallica, 250 miles to see Rammstein. I even flew from London to Frankfurt just to see Tool. I'm sure many of you have done, or would do, the same or more for the bands you feel you just can't afford to miss. But there are other bands, whose music I love, that I wouldn't bother crossing the street to see play, because their live performances aren't worth the time (Deftones I'm looking at YOU), and likewise I'm sure there are bands you think this about, even if you have all their albums. Is that the fault of you or I, as the fans? Or is it the fault of the bands who put on a mediocre show and think it's somehow your obligation to turn up? Sure, fans these days are fickle, spoilt and have a massive, unearned sense of entitlement. But that problem is affecting every band. Some bands have survived it, and all the other problems he mentions. Bleeding Through didn't. Some bands, when confronted with awkward fans, find new ways to keep them loyal and to get them going to shows and buying merch. Brandan Schieppati palmed that responsibility off to his label and booking agents, and when that didn't work he threw his toys out of the pram and split the band. So it very much looks as if Brandan Schieppati's external locus of control was his downfall. Even if the band's problems really were insoluble, he seems to have not given a second thought that he may be in some way responsible for them. Why? He actually gives us the answer in the same blog post. He says that he got into music as a way to resolve his emotional difficulties. If you've read my earlier article, you'll be hearing the alarm bells right now. Addressing your pain and emotional problems is a good reason to play music, for sure, but it's a really, really terrible reason to embark on a professional music career. Because he was only interested in music as a tool to resolve his own emotional turmoil, rather than a means to entertain other people or pay his bills, he farmed those responsibilities out to other people, both in reality and in his own mind. He thought that music owed him a living, just because he wanted to play it for personal reasons, and when it didn't he lashed out at everyone except the one person who was the real problem. Other musicians, many of them much less talented than Schieppati, are doing just fine. Why are they not "victims" of the evil music industry and those horrible fans who won't do what they're told? Perhaps because they don't see themselves as helpless? Perhaps because they see the link between their own actions and the consequences for their music, wealth and happiness? Perhaps because, when confronted with a problem, they look for a solution rather than for someone to blame? When these people come across a problem, they take action to solve it, even if that means answering uncomfortable questions about themselves and their actions. They don't quit and then blame everyone else. Brandan Schieppati wants everyone to learn from his example. And they will. Just not the lessons he wants them to learn. Will you? About the Author: James Scott is a music producer in London, UK. He works with up and coming bands to get them noticed in the industry, provided that they get of their asses and actually do something. For recording, one thing you can do right now is sign up here for a free video course on how to approach recording an album - including how to massively reduce the cost. It's time to start solving problems rather than complaining about them. Or are you going to quit?

  • 27 comments sorted by best / new / date

      JKing138
      The author makes some fair points. I think music fans are spoiled by the easy of access to music and live footage. Just because you are signed does not mean you can stop trying to be the best you can be and nobody owes you anything in life, sometimes it is your own fault. This sounds like the music buying public has spoken, and they are no longer interested. If only we could do the same with the torrent of factory line, pop shit and put an end to their reign of mediocrity. A cull is in order. We need to take the power back!
      Sleaze Disease
      Yeah, who is this guy? Also, I really hate the expression "locus of control" and this is the first time I've ever heard it. I feel like every sentence had that phrase somewhere in it.
      JelloCrust
      Pick up a psychology book. Also, considering that scientific papers reuse the same terms, to avoid confusion and a whole host of other issues, there really is no other term for it. Anyway, metalcore is kind of terrible in most cases anyway.
      benjixoath
      if you think deftones aren't worth seeing live you've obviously never seen them. get a grip
      K!!LsWiTcH
      ive never actually seen them but in every video of them ive seen live, the singer seems to not be able to sing in key at all because the tunings are so low like he cant actually match pitch.
      s7peterson
      I saw them. and I do agree. they're kinda okay, but he realyy cant match pitch
      chords7
      Yeah I see the Deftones every time they're in town and they're always entertaining. I saw them open for A7X recently and despite having one tenth of the setup and special effects I still enjoyed watching Chino more.
      James Scott
      Well all I can say about the Deftones is that I've seen them twice and they were awful both times. Chino couldn't hold a note and Steph's guitar was scratchy and thin. Not much happening on stage either. Maybe I got unlucky, I love their records to bits. Substitute [a band you saw who sucked live] for "Deftones" and carry on...
      Helloween_rox
      Did it never occur to him that maybe it's just because the music sucks?
      mercanaree
      I have listened to them over and over, they're a great band with stellar music. I was saddened at this announcement.
      Arby911
      I'm guessing you either didn't read the same blog post I did or you chose to interpret it according to your predispositions, because it simply didn't say much of what you claim it did.
      Shadow914
      I think the alarm bells are ringing when you say Deftones aren't worth seeing. They are exquisite live, that said, I agree with pretty much all other points of this article and they're explanations.
      EqualOfHeaven
      What we can learn from the breakup of Bleeding Through - The world is now a better place. Also Deftones are amazing live, wtf are you on about?
      Campbell22
      Not all bands can have flashy shows, that shit cost a lot to put up. Get real, a band like Bleeding Through could never have the funds for this kind of project.
      Masta' Exploda'
      Good shows are about charisma and stage presence ; pyros and stuff only work in huge venues or outdoor, and for big bands, whose stage presence is already established. I've seen lots of small bands put out a great show with no equipement at all. On the other hand, i've seen "rich/well equiped" bands fail their shows because they seemed dead on stage.
      bradd101
      I liked these and he always seemed pretty sound, sucks to find out he's really a douche
      Iommianity
      It's pretty funny that some people's only take away from this article was "YOU DON'T LIKE DEFTONES LIVE?!?!" It's like they need someone to validate their opinion; someone having a different opinion than you isn't a challenge, you don't have to respond to it like you're defending your own view. Anyways, the greatest point to be taken away from this article is that professional bands have a responsibility to more than just their notions of artistic integrity. I think the Bleeding Through dude could raise lots of great points about entitlement among fans, but this article makes a great case for his own personal entitlement. I think if you truly only play music for yourself, you need to be realistic about what makes you happy in that scenario. If you were happy playing for just yourself, it's a little silly to rest your entire notion of satisfcation on financial success and what fans think.
      AC/DCnut
      This guy clearly has issues with depression and being bipolar. I have never listened to them, but your analysis is totally unfair as you clearly haven't taken this into account.
      Niggypop
      As it's been already said, he's bipolar. I'm guessing he doesn't have a pretty good handle on his emotional state at the moment. I can obviously see how being on the road for a small band (I'm assuming, I really have no idea how big they are) is a ****ed up experience that seems endurable only in your 20's, but I don't get his bitterness. So you're not making a living playing a low selling type of music in the age of the download? What a surprise.