Marketing Methods. Part One: Series Introduction

Hey all, and welcome to another series on the music business, concocted and thrown together by myself; Tom Colohue.

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Marketing Methods by Tom Colohue

Part One: Series Introduction

Hey all, and welcome to another series on the music business, concocted and thrown together by myself; Tom Colohue.

This little collection will all be dealing with the basics, as well as the more advanced reasoning behind successful marketing of a band, artist or musician. It is also information that can be used in any sort of publicised marketing, so please do keep that in mind while reading it. Even if you don't have a band to advertise, or have never picked up an instrument before, there could still be something of benefit to be found here.

I've tried to layer all of the information that follows as laterally as possible, based on success and development in a marketing scenario. As such, the earlier sections deal more with the simple things that can be overlooked when you're still making a name for yourself, while the latest deal directly with aspects of big business such as making an ideal appeal to a label and handling managers and agents. Some sections might not attract the attention of you, the reader, directly, but I strongly hope that you'll find something to capture and enrapture you.

This is an introduction and an announcement of the pieces to come, as well as, of course, the contents section. The real meat of the series will begin in the next piece, with Understanding The Target Audience'. It will be a long journey, but all marketing is a long term investment which you will have to spend jumping on top of every opportunity that comes your way. That, when it comes to marketing, is the key focus for any and all. You have to identify chances, then identify ways to capitalise on them. It's a lot of work, and that's not something that can be debated, but it makes success in any pursuit that involves people much easier.

Here follows a list of the sections that I will cover, in order from here until the end of the series. I'll be writing it all out in one giant file and then breaking it up into article length files, so there's no guarantee that each section will get it's own article, or that it will all be wrapped neatly together in one article, but I just want to make sure everybody knows what's coming and what I plan to cover.

1. Series Introduction

2. Understanding The Target Audience

3. Creating A Unique Performance

4. Establishing A Reputation

5. Drawing A Crowd

6. Getting The Name Out There

7. Creating Your Own Website

8. Pros And Cons Of The Dirty Image

9. Not Forgetting The Individual

10. Using The Competition

11. Branching Out

12. Details Of Interviews

13. Small Things Important To Big Business

14. The Self Against The Professional

15. Managers And Agents

16. Interest Through Release

17. Avoiding The Sell Out Label

18. Series Conclusion

And so, with only the most basic of introductory messages, let's get started on the simplicities of marketing methods. I hope that you enjoy, and learn as much as you can from it.

Written by Tom Colohue, originally posted on Dotted Music

Tom Colohue is a writer from Blackpool, England. Though he specialises in Fiction, he also writes music theory articles, and new media articles based primarily on the internet. On occasion, these also intermingle. He is well recognised by numerous critics and analysts for his integrative descriptive work and his cynical textual mannerisms. For more information, Tom Colohue keeps a Facebook Fan Page, which contains updates from new articles and his personal blog, Mental Streaming. This page can be found via this link.

9 comments sorted by best / new / date

    I am excited about this. If it is half as good as your articles on modes, it will still be amazing. Also, this is a subject that is too commonly overlooked by musicians IMO.
    Hah, marketing is something very good to know as a musician and several topics in this series look promising, however knowing your place in the bigger picture of society and what you are saying, what your real message is, is far more important. I can't help but feel like refering to a following video on youtube as a sidenote link: you know what I mean?
    oh wow, you can't link; my apologies also for the double post, just google Bill Hick's opinion on marketing