Before I begin, I want to first say that I am, in no way, going to try and put down the writer in THE ARTICLE that this one is intended to answer. The basis here is to just evaluate his opinions and give you my own. It just so happens, I don't quite agree with all of this persons views. So, let's begin shall we?
The "NEW POP" writer did make a good point when he said that Boy Bands and Diva style acts are leaving the spotlight. I use the name "acts" because I don't really consider them artists. Why you ask? Well if having other people write the large majority of their lyrics isn't enough, then I'm not sure what else to offer you. Many bands, not just Boy Bands and Divas do this from time to time. Sometimes, you need help, and that's understandable. However, these acts (N'Sync, Backstreet Boys, New Kids On The Block, etc.) were put together to make a profit for a company, not to embed themselves in music as a whole. Twenty years from now, we may remember their names. But we won't remember them because of how good they were on stage, but because of how many young girls screamed at their concerts, or how many Pepsi commercials one of them did. I don't consider New Kids On The Block innovators of anything. Someone in a marketing department of a record company had a bright idea that just happened to fly. These kids had a good voice, but no real talent. I'm also going to agree with our "New Pop" writer on his Beatles comment. They did start off as basically a "Pop" style band. But the did evolve out of that. They became a real band when they started writing about things other than love. They were even smart enough to hide the meanings of some of their songs, whilst still talking about the topic. Drugs for example and "Lucy In The Sky With Diamonds".
Now, as for few artists talking about Death, Drugs, violence, and others... many people did this before Korn, or any of the grunge/punk/nu-metal bands did. Take U2 for example. While I didn't like all of their stuff, they did write some compelling songs. "Sunday Bloody Sunday" is one that stands out because of it's very clear message about violence and poverty. And how about Dave Matthews? Dave is, in my opinion, one of the best lyrical writers of this time. Most of his songs don't ryhme, but flow instead. And if you don't think he talks about death or drugs, listen to the song "Gravedigger". The title should speak for itself, but if it doesn't, take a listen. Dave is someone you either like, or don't like. He does not make his music to please a recording company. Again, this is my point of view.. but in my opinion, Korn and others are beginning to write more about Depression, drugs, and suicide only because it sells nowadays. Not because they're daring to do it. If it wouldn't make their records sell, they probably wouldn't be putting them out.
Now, let's take a look at what I've seen moving into the place of new age "Pop". As we've discussed, the Boy Bands and the Divas are moving out. Rap and Hip-Hop are still in, but are very slowly losing in the mainstream. More acoustic artists and classic rock-esque bands are slowly pouring back into our culture. If you ever watch Carson Daly's late night show, you'll see quite a few new artists on their that you've probably never seen before. And many of them are bringing a classical/alternative style into today's music. I hate to go back to Dave Matthews again, but his newest CD, "Some Devil" was number one in sales for it's first week. It's stayed in the top ten since then. Dave Matthews, in all his popularity with his fans has never achieved a number one in the CD's sold category. That alone should tell you something about where today's ears are moving to. It may not be just Dave Matthews, but it's back out of the direction of Hip-Hop. Thank God for that too. Rap will probably always hang around just because it's Rap. But it's not going to be the Top Dog as it has been for the better part of the past ten years.