Just out of curiosity, how does one keep up to date with Fender's Factory Special Runs?

I was lucky to find a '72 Telecaster Deluxe in Olympic White on GuitarCenter.com by chance and bought it instantly and had a friend bring it to Australia, and it was the last one they had in stock.

Just now I've found out about another '72 Telecaster Deluxe in Shoreline Gold that I would kill for, but it seems I am too late to find any in stores or on eBay that will ship out here...

Was just wondering if there is a better way to find out when guitars you like a released on special runs?
There might be some kind of Fender Newsletter that tells teh peepz things such as this. Or you could scour eBay/Musician's Friend/Guitar Center every single waking moment of your life.