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#1
I know most of you don't like fox news, but I couldn't find it on CNN.
http://www.foxnews.com/story/0,2933,529576,00.html


An advertisement for Burger King's latest sandwich leaves little to the imagination and should be discontinued due to "distasteful" and unappetizing references to oral sex, advertising experts told FOXNews.com.

The print ad for the "BK Super Seven Incher" — a limited time promotion in Singapore, a society known around the world for its strict government controls of social conduct — shows the "mind-blowing" sandwich near the open mouth of a wide-eyed, red-lipsticked woman accompanied by the suggestive tagline: "It'll blow your mind away."

"Fill your desire for something long, juicy and flame-grilled," the ad continues.

Mark Duffy, a blogger and an advertising copyrighter at a major New York City firm, said the advertisement is among the "worst" he's ever seen in more than 17 years of industry experience.

"I've seen a lot of sexual innuendo ads and this is about the worst, especially for something as mainstream as Burger King," Duffy told FOXNews.com. "I was a little repulsed by it. It's really misogynistic to women and it's also unappetizing."

Duffy said it appeared the woman's face in the advertisement had been retouched to make it look like a doll and that the American cheese on the sandwich seemed a little too white.

"It's outlandish," he said. "They obviously didn’t hire a top-notch food photographer."

Duffy, who called on Burger King to terminate the ad, said there's little else marketers could have left to the imagination.

"It's really distasteful on the appetite level and on the social level," Duffy said. "The ad pretty much speaks for itself. How much more do they have to spell it out for you?"

Lauren Kuziner, a spokeswoman for Burger King, said the campaign was produced by a local Singaporean agency and not by the company's U.S. advertising firm, Crispin Porter + Bogusky.

"Burger King Corp. values and respects all of its guests," Kuziner said in a statement to FOXNews.com. "This print ad is running to support a limited time promotion in the Singapore market and is not running in the U.S. or any other markets. The campaign is supported by the franchisee in Singapore and has generated positive consumer sales around this limited time product offer in that market."

Kuziner declined to identify the Singapore-based firm and did not respond to requests for comment on whether Burger King had received complaints in connection to the advertisement.

Meanwhile, Scott Purvis, president of Gallup & Robinson, a marketing and advertising research firm in New Jersey, said the print pitch went "too far" and seemed unusual for a global brand like Burger King.

"This would be the kind of ad you might see for a smaller brand trying to get itself noticed," Purvis said. "It's probably something that wouldn't see the light of day in this country."

Purvis praised Burger King for its advertising "edginess" and he said sex in ads is an effective way to get consumer attention, but he noted that advertisements on average are recalled at a 20 percent higher rate if they contain sexually explicit images or messages.

"But the problem is, the advertisements, as a group are not as persuasive as all advertising," he said. 'It stops and gets people's attention, but they generally don't go further and get any kind of motivation of interest in the product itself."

Previous marketing campaigns by Burger King have included its award-wining "Subservient Chicken" viral video, spots featuring "Whopper virgins" and most recently, an appearance by rapper Sir Mix-a-Lot and SpongeBob SquarePants. Other slogans previously used by the fast food giant include "Have It Your Way" and "It Takes Two Hands to Handle a Whopper."

"They've done some good stuff in terms of helping to break out of the stereotypical type of advertising you often see, but occasionally they seem to go too far and other times they get it exactly right," Purvis said. "And that's what happens with edgy advertising — you just don't know where to draw the line."

Mark Crispin Miller, a professor of media studies at New York University and author of a forthcoming book on the marketing campaign behind the "Marlboro Man," said the ad reeked of a "certain desperation" just to make an impression.

"This is really straining to be dirty," Miller told FOXNews.com. "This is objectionable because it's outrageously exaggerating the pleasure of Burger King. It's not that good, even as food, and therefore nowhere near as gratifying as an orgasm. There's no doubt they intended a double entrendre."
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#3
Well OBVIOUSLY its a reference to oral sex... but thats advertising for ya.
GO YANKEES!
#5
I hope burger king don't sell hot dogs as well.


Quote by Spoonman69
Rap is music,far better than metal for example. id much rather hear about hoes and anal sex than dragons and supressed homosexuality.
#6
Quote by hugh20
I hope burger king don't sell hot dogs as well.

Fortunately, no.
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#7
"This is objectionable because it's outrageously exaggerating the pleasure of Burger King. It's not that good, even as food"

haha - sometimes you just don't want to ask...
The only 6 words that can make you a better guitarist:

Learn theory
Practice better
Practice more
#8
Well I thought I was about to go to Taco Bell to try that new bacon burrito thingy, but BK is sounding pretty good right about now...
#9
lol. that's NUTS


geddit??
Quote by silhouettica
Oh, DON'T use a knife. It cuts through your strings. I did that once, thinking, its the Low E, its invincible. Turns out, its not...

Quote by Kensai
Awesome
#11
That guy has a sick mind! Sick I tell you, sick!
Quote by MakinLattes
dwelling on past mishaps is for the weak. you must stride into the future, unabashed and prepared to fuck up yet again.
#12
Quote by happytimeharry
Well I thought I was about to go to Taco Bell to try that new bacon burrito thingy, but BK is sounding pretty good right about now...


I go to taco bell and get the volcano burrito, the other ones got potatoes in it, Ive never had a burrito with taters in it.
#13
I didn't knew that the burger king PR staff in its entirely consists out of 13 year old kids...
Oh, you wouldn't want an angel watching over
Surprise, surprise, they wouldn't wanna watch
#16
Quote by Saf1
The whole point of an ad, good or bad, is to get attention to the product and to get people talking about it.

So it's obviously brilliant, since that seven inches is gonna be in everyone's mind tonight.

Great success for Burger King.
#17

haven't laughed that hard in a loooooooong time. thanks for the link, man.
<--- Craig: Guy With Best Username Ever
Quote by Primus2112
\m/[-_-]\m/

lulz, best name ever.

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TS, your username is really difficult to type, so I'm just going to refer to you as Craig from now on. Okay? Okay.
#19
Quote by hippotato7
that's why it's on FOXnews

This is true.
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#21
Quote by diminishedtobme
I go to taco bell and get the volcano burrito, the other ones got potatoes in it, Ive never had a burrito with taters in it.


Yeah, but... bacon!

And I've had the volcano taco. That thing is friggin delicious.
#22
Quote by happytimeharry
Yeah, but... bacon!

And I've had the volcano taco. That thing is friggin delicious.


this thread is now about Delicious lava sauce



what has lava sauce done for you?!
#24
Quote by Saf1
Hahaha, they think having real cheese and lettuce is worthy of emphasising


you didn't answer the question!
#25
Good thing they tested that ad outside of america. People would flip **** like crazy here.
#27


Oh good god
wen i ask they say that they fall into the habit smhw ........but nyways i think there is a connection smwhere. Now i being a teetollar will not give into this habit nyhw

FOR JUST £2 A WEEK, YOU CAN PREVENT THIS.
#28
Quote by Saf1
Hahaha, they think having real cheese and lettuce is worthy of emphasising


I believe you are missing the point, sir. There is real GREEN lettuce on that there taco. None of that white or blue imitation crap.
#35
people act like on a cultural level we're soooo wholesome and innocent, when that **** is long gone. the age range on here are some of the most desensitized generations in a long time. the next step is videodrome-esque murder shows.
RIFT.CANYON.DREAMS.


Quote by Oroborous
I'm trying to cover one of my bedroom walls in semen. I'm about half way done.

Pics coming soon
#37
"This is objectionable because it's outrageously exaggerating the pleasure of Burger King. It's not that good, even as food, and therefore nowhere near as gratifying as an orgasm"
#38
Its like that Quiznos comercail where the oven says "sitck it in me". They changed it after a while.
In order to live, you must be ready to die

R.I.P. DIO


FUCK JUSTIN BIEBER


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a mental asylum called Mike



Quote by Masamune
That's cuz you mad...Mike.

Sorry, had to get my corniness out of the way.
#39
Quote by Mad Mike 829
Its like that Quiznos comercail where the oven says "sitck it in me". They changed it after a while.



See my post above.
Sail upon the open skies
#40
Quote by angusfan16
See my post above.

I AM LAZY, MY BAD
In order to live, you must be ready to die

R.I.P. DIO


FUCK JUSTIN BIEBER


Quote by Metallica_AC/DC
a mental asylum called Mike



Quote by Masamune
That's cuz you mad...Mike.

Sorry, had to get my corniness out of the way.
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