Can you tell me if it's possible to use animated GIF images to show your products?

E.g. you have one item in various colours and want to show this with an animated GIF which changes to show each colour
Fender Jim Root Signature Telecaster
Martin Westside Custom Edition
Peavey 6505
Peavey XXX Cab
ISP Decimator Prorack G
Sennheiser EW172 G3
Sennheiser wireless IEM
Ibanez TS9DX
Boss TU-2 Tuner