in my very inexperienced opinion, i think it looks like pine, but that would'nt be very plausible. if it's soft i'd say that's it, but if it's pretty hard i'd say oak or walnut
Is it dense or soft?
Heavy or light?
open/closed grain?
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Density and weight will be difficult to judge if it is a veneer.

White pine is a strong possibility, or perhaps ash, but the grain looks more like pine. Either way, it is a good looking piece.
Yeah does it really need a label go it? Because in the end you will judge it by it's looks not it's name. Haha fun thread though that was just my two cents.