#1
I think its called the action. The strings are to high above the neck and it takes allot of pressure to ring out the note. How can I lower them?
#2
that could be action or it could be that the neck has too much relief. here's how to check your action and adjust it. if you're good with tools, you can do it yourself.

http://www.frets.com/FRETSPages/Musician/Guitar/Setup/LowerAction/loweraction01.html

http://www.frets.com/FRETSPages/Musician/GenSetup/NutAction/nutaction.html
Quote by Skeet UK
I just looked in my Oxford English Dictionary and under "Acoustic Guitar", there was your Avatar and an email address!