#1
...because of his tanooki:



http://games.yahoo.com/blogs/plugged-in/peta-slams-mario-over-fur-suit-211025773.html

The People for the Ethical Treatment of Animals might be barking up the wrong mushroom.
On Monday, the controversial organization issued a press release attacking iconic Nintendo mascot Mario for wearing a 'Tanooki' suit in his latest adventure, the Nintendo 3DS game Super Mario 3D Land, which hit shelves on Sunday.
"Tanooki may be just a "suit" in Mario games, but by wearing the skin of an animal, Mario is sending the message that it's OK to wear fur," PETA says.


PETA also made an insane parody game:
http://features.peta.org/mario-kills-tanooki/



What the fuck.